PR / Communications Manager

ESTÉE LAUDER Companies; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading global beauty corporation in Dubai is seeking an experienced PR & Communications Manager to shape the voice of iconic beauty brands. The successful candidate will lead earned media strategies, develop influencer campaigns, and foster relationships with media and partners. Ideal candidates have strong knowledge of communications and PR, experience with social platforms, and proven leadership skills. This role emphasizes creativity and strategic thinking.

Qualifications

• Strong knowledge of communications, influencer marketing & PR.
• Experience with social platforms and tools (IG, YT, FB, TikTok).
• Exceptional communication, multitasking & project management skills.

Responsibilities

• Own and drive the regional Earned Media strategy.
• Lead the development and execution of holistic influencer campaigns.
• Build and nurture strong relationships with media and influencers.

Skills

Communications expertise

Influencer marketing knowledge

Social media experience

Analytics proficiency

Project management skills

Leadership ability

Tools

Sprout

Tribe

Tik Tok Market place

Job description

Overview

PR & Communications Manager (Earned Media & Influencer Marketing)

We are seeking an experienced PR & Communications Manager (Earned Media & Influencer Marketing) to join our team and shape the voice of some of the world’s most iconic beauty brands.

Responsibilities

• Own and drive the regional Earned Media strategy, ensuring consistent alignment with brand priorities and business objectives
• Lead the development and execution of holistic influencer campaigns - online & offline
• Build and nurture strong relationships with media, influencers and brand partners
• Collaborate closely with Brand, Online, Digital and Creative teams to co-create impactful campaigns and content
• Drive creative storytelling that inspires confidence and brand advocacy
• Plan, coordinate and execute memorable events & CSR initiatives across the region
• Monitor, analyze and optimize earned media performance to maximize impact

Qualifications

• Strong knowledge of communications, influencer marketing & PR communities
• Experience with social platforms and tools (IG, YT, FB, TikTok, etc.)
• Expertise with analytics & social listening tools (Sprout, Tribe, Tik Tok Market place)
• Exceptional communication, multitasking & project management skills
• Creative, strategic, and commercially driven mindset
• People management / leadership experience.