PLANT-BASED Foods & Lifestyle Manager THRYVE

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Title: PLANT-BASED Foods & Lifestyle Manager THRYVE

Description:

Job Summary

The job holder is responsible for aligning the brand’s strategic direction along with the development of long-term and short-term marketing plans and execution for designated geography. Also responsible for market share, brand equity, agency management, and financial performance of the brand.

Roles & Responsibilities

• Understand, reflect & practice IFFCO’s vision & values for developing and delivering Annual Marketing/ Category/ Product Group/ Brand Plan in respect of Volumes, Market Share, and Margins in Domestic markets; as consistent with the annual business plan.
• For generating long-term customer/consumer demand and salience for categories, group of products/brands and to this end develop a Marketing Strategy.
• For generating Marketing campaigns and determining appropriate Media-mix viz: TV, Print, hoarding, radio, point of sales, and internet etc.
• For developing marketing budgets in terms of ATL/ BTL, its prudent deployment, and ensure budgeted category/product group/brand margins.
• For determining marketing/consumer research objectives with regard to existing and new products, initiating market research, and integrating research findings to product plans.
• To work with R&D for formulating new products agenda and recipe cost management.
• To Launch New Products/New Packs/Packaging as planned.

KPIs

• Financial: Market share improvement and improvement in Brand Health and Value
• Brand Communication & Development
• Market Share
• Customer Orientation: Improve Understanding of Consumer Needs and Market and Customer/Consumer Trends
• Improvement of internal processes & systems
• Continuously leading and driving innovation & learning

Work experience requirement

• 6 – 14 yrs. of relevant experience in assigned categories and products.
• Experience in assigned geographies.
• Strong analytical skills
• Willing to take initiative
• Capability to think for the long-term benefit of the brand
• Strong communication and interpersonal skills

Qualification

Must have a Degree and a Master’s in Marketing is preferable.

Competencies

• Ownership & Result Orientation
• Marketing Research and Strategy
• Marketing Financial Management
• Communications Development
• Brand Strategy and Brand Equity Management
• New Product Development
• Self and Team Management
• Planning & Decision Making
• Strategic Thinking
• Change Management

Business Unit: Corporate - Culinary (AEBU01)