Personal Brand Strategist

MILELE MOTORS FZE; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A dynamic multi-vertical organization in Dubai seeks a Content & Personal Brand Strategist. This role involves maintaining and elevating the personal brand of leadership, overseeing digital presence, and crafting impactful narratives. Ideal candidates will have experience in content strategy and personal branding across diverse industries, along with excellent communication skills. Join to drive measurable growth with your creative and data-driven approach.

Qualifications

• 2-3 years of experience in content strategy, personal branding, or digital marketing across multiple industries.
• Strong understanding of social media platforms, audience psychology, and storytelling frameworks.
• Demonstrated success in building or scaling personal brands.

Responsibilities

• Define and upscale the personal brand strategy across all verticals.
• Create and manage content calendars for various formats.
• Drive audience growth and engagement across digital platforms.

Skills

Content strategy

Personal branding

Digital marketing

Social media strategy

Storytelling

Analytics

Job description

About Milele

Milele is a dynamic multi-vertical organization operating across automotive mobility real estate and technology sectors. Our businesses include Milele Corp Milele Car Rental Milele Properties and Milele Tech each committed to delivering excellence in its domain. We are looking for a Senior Performance Marketer to drive measurable growth through data-driven performance campaigns across all our verticals.

About the Role

We are seeking a highly skilled Content & Personal Brand Strategist to join our Dubai office. This role will be responsible for maintaining and elevating the personal brand of our founder/leadership ensuring it is consistently impactful across all verticals: automotive car rental real estate and tech.

The strategist will oversee the personal brand's digital presence, develop a strong storytelling framework and ensure content aligns with both business goals and audience engagement. The ideal candidate is a creative thinker with a proven track record in personal branding, social media strategy and multi-vertical content positioning.

Key Responsibilities

Brand Positioning & Strategy

• Define, refine and upscale the personal brand strategy across all verticals.
• Ensure consistent tone, voice and brand presence across all platforms (LinkedIn, Instagram, YouTube, TikTok, etc.).
• Build a clear positioning framework that connects personal brand values to business goals.

Content Development & Management

• Create and manage content calendars for short-form, long-form and thought-leadership pieces.
• Craft engaging narratives that resonate with diverse audiences in automotive, real estate, tech and mobility.
• Coordinate with video editors, graphic designers and copywriters to produce high-quality multimedia content.

Social Media Growth & Engagement

• Drive audience growth, engagement and influence across digital platforms.
• Monitor analytics and optimize the performance of personal brand content.
• Identify emerging trends and leverage them to maintain relevance and authority.

Collaboration & Leadership

• Work closely with cross-functional teams (marketing, sales, design) to align personal brand strategy with organizational campaigns.
• Act as a consultant to senior leadership on personal brand visibility opportunities (events, podcasts, speaking engagements).
• Manage agency or freelancer collaborations when required.

Requirements

• Proven experience (2 - 3 years) in content strategy, personal branding or digital marketing preferably across multiple industries.
• Strong understanding of social media platforms, audience psychology and storytelling frameworks.
• Demonstrated success in building or scaling personal brands (CEO influencers, thought leaders).
• Excellent communication, copywriting and project management skills.
• Ability to work in a fast-paced multi-vertical environment and adapt quickly to changing priorities.
• Creative mindset with a data-driven approach to content performance.