Permanent - Event Manager

Hermès; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

A prominent luxury brand seeks an Event Management Lead in Dubai to oversee all aspects of event planning and execution. You will manage budgets, adapt global strategies to local markets, and ensure high standards are met. Successful candidates will have at least 3 years of experience in event management and a strong background in the luxury sector, along with excellent communication skills. Fluency in English is essential, and knowledge of French is a plus.

Qualifications

• Minimum 3 years in event management, preferably in the Middle East.
• Experience in the luxury industry.
• Strong communication and negotiation skills.

Responsibilities

• Lead end-to-end event management and retail animation.
• Coordinate with stakeholders and manage event budgets.
• Adapt international events for local market needs.

Skills

Communication

Negotiation

Organization

Creativity

Multitasking

Job description

To lead the event department for Hermes Middle East and take full accountability for end-to-end event management and retail animation.

Responsibilities

• Choose appropriate event and retail activities to support the business strategy, aligned with the company's yearly plans.
• Stay updated on the event and retail portfolio to support various product categories and new collections from Paris HQ every 6 months.
• Participate in brainstorming sessions and strategy discussions to determine event timings, target audiences, and locations.
• Adapt and localize international events and retail animations proposed by HQ, challenging guidelines and proposing new ideas suited to the region and clients.
• Collaborate with Client Communication & Press departments to define reach, CRM & PR strategies, and invite the target audience.
• Define owned activations and communication channels for each event.
• Develop owned assets with the creative agency and HQ for each project.
• Act as the regional point of contact with stores and managers, briefing sales teams on upcoming events and objectives.
• Manage the event and retail animation budget, forecast costs, and ensure financial adherence.
• Source and compare suppliers, ensuring quality and fostering good supplier relationships.
• Plan and report on each event, including retro planning and post-event analysis.
• Manage partners and service providers professionally, ensuring Hermes standards are met.
• Oversee event logistics, production, and setup in collaboration with HQ and agencies.
• Coordinate with Paris HQ on the event calendar, briefs, and approvals.
• Report on KPIs and gather post-event feedback.
• Monitor competitors' events and strategies to maintain regional industry awareness.

Measures of success

• Effective communication and collaboration with all stakeholders.
• Successful delivery of end-to-end events aligning with Hermes and Al Mana Retail standards.
• Achieving attendance targets and collecting qualitative and quantitative feedback.
• Seamless execution of retail animation activities in the region.

Experience

• Minimum 3 years in event management, preferably in the Middle East.
• Experience in the luxury industry and familiarity with competitor events.
• Understanding of retail business strategies.
• Strong communication, negotiation, and interpersonal skills.
• Organized, creative, and able to multitask under pressure.
• Flexible with working hours and locations, capable of regional and international travel.
• Fluent in English; French is a plus.