Performance Media Buyer

Paradigm Solutions; Dubai; On-site; AED 60,000 - 80,000; Full time

Job summary

A leading company in Dubai seeks a Performance Media Buyer who will play a crucial role in executing and optimizing media plans and performance campaigns. The role involves collaboration with experts and requires strong analytical skills to drive data-informed decisions. Ideal candidates will have a Bachelor's degree in Marketing and relevant experience in performance marketing.

Qualifications

• 2-4 years of experience in performance media buying and campaign management.
• Proficiency in using ad platforms and strong analytical skills.

Responsibilities

• Execute and optimize media plans and performance campaigns.
• Collaborate with a diverse team and make data-driven decisions.

Skills

Analytical Skills

Collaboration

Adaptability

Education

Bachelor's degree in Marketing

Tools

Google Ads

Facebook Ads

GA4

GTM

Firebase

AppsFlyer

Hotjar

Google Data Studio

Job description

Job Description

As a Performance Media Buyer at PSdigital, you will be pivotal in executing and optimizing our media plans and performance campaigns. You'll collaborate with a diverse team of experts and have the autonomy to make data-driven decisions that impact our company's success.

Job Requirements

• At least one year of hands-on experience in performance marketing and mobile-first advertising plans.
• Good skills in planning, managing, and optimizing PPC, native, and social media campaigns (Meta, TikTok, Snapchat, Twitter, and ads).
• Basic knowledge of tracking and analytics tools like GA4, GTM, Firebase, AppsFlyer, Hotjar, and Google Data Studio.
• Strong analytical skills with the ability to interpret data and make strategic recommendations.
• Self-motivated and flexible to work in a vibrant business environment.
• A collaborative mindset and the ability to work effectively with cross-functional teams.
• High level of commitment and adaptability.

Qualifications

• Bachelor's degree in Marketing, Advertising, or a related field.
• 2-4 years of demonstrated experience in performance media buying and campaign management.
• Proficiency in using ad platforms like Google Ads and Facebook Ads.
• Strong analytical and data-driven mindset, with the ability to interpret performance metrics and make informed optimizations.
• Excellent organizational skills and attention to detail.
• Effective communication and presentation skills to interface with clients.
• Adaptable and eager to learn new skills and technologies.