Performance Marketing Manager | UAEN | Retail

Robinson & Co (Singapore) Pte Ltd; Dubai; On-site; AED 180,000 - 280,000; Full time

Job summary

Robinson & Co (Singapore) Pte Ltd seeks a Senior Performance Marketing Specialist in Dubai, specifically for UAE Nationals. The role involves optimizing marketing campaigns across various platforms, requiring strong analytical skills and collaboration with internal teams. The ideal candidate holds five years of experience in performance marketing, focusing on data-driven strategies to enhance ROI and revenue growth.

Qualifications

• Minimum 5 years of experience in performance marketing, preferably Retail.
• Proven success in developing and executing performance marketing strategies.
• Strong analytical skills and data-driven decision-making ability.

Responsibilities

• Lead, manage, and optimize performance marketing campaigns across multiple brands.
• Oversee daily account health, optimization, and quality control across platforms.
• Review and share weekly performance reports, delivering monthly KPI analysis.

Skills

Analytical skills

Performance marketing strategies

Communication skills

Collaboration skills

Tools

Google Ads

Meta

TikTok

Job description

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Senior Performance Marketing Specialist | UAEN | Retail

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions: automotive, financial services, real estate, retail, and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia, and Africa. Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. The group's entrepreneurship and relentless customer focus enable continuous growth and expansion, responding to the changing needs of its customers within the societies in which it operates.

By upholding our values of respect, excellence, collaboration, and integrity, Al-Futtaim Group continues to enrich the lives and aspirations of our customers every day.

This role is reserved for UAE Nationals only.

Overview of the role: The Senior Performance Marketing Specialist will lead, manage, and optimize performance marketing campaigns across multiple brands and markets, focusing on efficiency, data-driven decision-making, and continuous improvement. The role requires strong analytical skills, expertise in paid media platforms, and effective collaboration with internal teams and external agencies to deliver high ROI and revenue growth.

The candidate should be comfortable balancing hands-on account management with strategic planning, maintaining high standards of campaign execution and reporting accuracy.

What you will do:

1. Campaign & Account Management

• Oversee daily account health, optimization, and quality control across platforms (Google, Meta, TikTok, Affiliates, etc.).
• Execute and monitor bid strategies, targeting, creative testing, and budget pacing.
• Conduct in-depth brand-level campaign analysis to identify opportunities for growth and efficiency.
• Implement and maintain feed optimizations.
• Collaborate with brand marketing teams on awareness and performance media plans.
• Review and approve media plans, ensuring alignment with revenue and ROAS targets.
• Develop strategies for new account launches and market expansions.
• Lead deep-dive brand performance analyses to inform strategic decisions.

2. Collaboration & Stakeholder Management

• Lead weekly and monthly meetings with agencies and internal stakeholders.
• Work closely with brand marketing teams to align on calendars, promotions, and campaign priorities.
• Coordinate with cross-functional teams on key projects, platform updates, and marketing initiatives.

3. Reporting & Analysis

• Review and share weekly performance reports, highlighting key trends and insights.
• Deliver monthly reports with KPI analysis, performance drivers, and recommendations.
• Maintain and update cost trackers, target sheets, and financial tools.

4. Mentoring & Process Improvement

• Guide and mentor internal team members on optimization and strategic planning.
• Standardize and improve workflows for campaign execution, reporting, and optimization.
• Follow best practices for campaign structure, naming, and tracking.

What you will need:

• Minimum 5 years of experience in performance marketing, preferably Retail.
• Proven success in developing and executing performance marketing strategies.
• Strong analytical skills and data-driven decision-making ability.
• Excellent communication and collaboration skills.
• Ability to manage multiple projects and prioritize effectively.

We aim to provide excellent service, and your proactive engagement will ensure a positive candidate experience from start to finish.

Before you click “apply,” please carefully review the job description to confidently demonstrate why this opportunity is right for you. Prepare a well-crafted, personalized CV to enhance your visibility. Our Talent Acquisition team members are dedicated to making the best matches between talent and opportunities, considering both skills and alignment with our values of Respect, Integrity, Collaboration, and Excellence.

We are committed to transparent communication throughout the application process and will review and respond to every application.