PERFORMANCE MARKETING MANAGER

Fortis; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading retail tech company in Dubai seeks a Performance Marketing Manager to lead paid acquisition efforts across multiple platforms. The successful candidate will be responsible for generating high-quality MQLs, managing campaigns, and collaborating with sales teams. Applicants should have 4+ years of experience in performance marketing and proficiency with digital ad platforms. This role offers a competitive salary, bonus, and a modern work environment.

Benefits

Fixed salary + bonus

Modern high-tech office

Experienced and friendly team

High level of flexibility and independence

Qualifications

• 4+ years of performance marketing experience with a proven track record.
• Experience generating MQLs/SQLs in a B2B or SMB-focused environment.
• Strong understanding of performance metrics and marketing attribution.

Responsibilities

• Plan, launch, and optimize paid campaigns across various platforms.
• Own and manage the full paid media funnel.
• Run ongoing A/B tests for creatives and audience targeting.

Skills

Performance marketing experience

Digital ad platforms knowledge

Analytical skills

Collaboration with CRM and sales teams

Tools

GA4

Looker

Segment

Job description

Overview

Fortis is a Dubai-based retail tech company focused on the digital interaction experience of retail businesses and their customers. We are building an omnichannel platform and a suite of client interfaces and services spanning web, app, smartPOS systems, and more. These tools empower merchants, customers, and other businesses collaborating within this ecosystem.

The Fortis solution helps to sell and get paid seamlessly in-person and online with convenience, communicate with customers when needed, attract new customers and retain existing ones, and run the business efficiently. We focus on micro, small, and medium-sized companies and are open to working with large enterprises.

About the role

We’re hiring a Performance Marketing Manager to lead and scale our paid acquisition efforts across Google, Meta, TikTok, and more. Your primary objective will be to generate high-quality MQLs that convert into SQLs and ultimately revenue. You’ll manage campaign strategy, execution, and performance optimization, focusing on CAC, ROAS, and lead quality. You'll work cross-functionally with sales, CRM, and product teams to align efforts and drive pipeline growth.

What you’ll be doing

• Plan, launch, and optimize paid campaigns across Google Ads, Meta, TikTok, and LinkedIn
• Own and manage the full paid media funnel—from ad copy to landing page experience
• Define and optimize toward MQL and SQL targets in coordination with sales and CRM
• Run ongoing A/B tests for creatives, messaging, audience targeting, and bidding strategies
• Monitor CAC, CPL, and LTV across all campaigns
• Collaborate with design and content teams to build engaging creatives and landing pages
• Use tools like GA4, Looker, or Segment to track and report campaign performance
• Identify and test new channels or tactics to expand customer acquisition

Who we're looking for

• Arabic speakers are preferred
• Experience in fintech/SaaS is preferred
• 4+ years of performance marketing experience with a proven track record
• Experience generating MQLs/SQLs in a B2B or SMB-focused environment
• Deep knowledge of digital ad platforms: Google, Meta, TikTok, and programmatic
• Strong understanding of performance metrics and marketing attribution
• Highly analytical, data-oriented, and focused on business outcomes
• Experience collaborating with CRM, sales, and content teams to align marketing efforts

What we offer to our employees

• Fixed salary + bonus
• Modern high-tech office
• High-quality and sought-after product that is pleasant to develop
• Experienced and friendly team
• High level of flexibility and independence

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales
• Industries: Software Development

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