Performance Marketing Manager

Wio Bank; Abu Dhabi; On-site; AED 250,000 - 350,000; Full time

Job summary

A regional platform bank in Abu Dhabi is seeking a Performance Marketing Manager to drive acquisition and engagement through strategic performance campaigns. The ideal candidate will have 6–8 years of experience in digital marketing, particularly in banking or fintech. A strong emphasis on data analysis and multi-channel campaign management is required. This role offers a dynamic environment focused on growth and innovation.

Qualifications

• 6–8 years of experience in digital/performance marketing, ideally in banking or fintech.
• Proven track record managing multi-channel campaigns.
• Strong analytical skills with ability to translate data into strategies.

Responsibilities

• Lead performance marketing campaigns across various channels.
• Work with product and tech teams to enhance website for conversion.
• Monitor key metrics and deliver performance reports.

Skills

Digital marketing

Data analysis

Performance marketing

Campaign management

SEO

Education

Bachelor’s degree in Marketing, Business, or a related field

Tools

Appsflyer

Firebase

GA4

Mixpanel

Job description

About Wio

We’re Wio — the region’s first platform bank, built to reimagine the way people and businesses experience money. From smart spending and saving tools to investment and business banking, we’re here to make managing money simple, intuitive, and human.

Launched in 2022 and backed by leading institutions, Wio is growing fast — powered by people who challenge the old ways of doing things and build with purpose. If you’re driven by impact, obsessed with data, and believe in digital-first everything, you’ll thrive here.

About The Role

We’re looking for a Performance Marketing Manager to join our Marketing team and help scale Wio’s growth across every channel. In this role, you’ll lead the strategy and execution of performance campaigns that drive acquisition, engagement, and product adoption — all while obsessing over conversion metrics and customer journeys.

From optimizing media spend to owning full-funnel strategies across our digital ecosystem, you'll play a key role in shaping how Wio shows up, connects, and grows.

If you love building high-performing campaigns, enjoy deep diving into data, and get excited by the words “CAC,” “LTV,” and “funnels” — keep reading.

What You’ll Be Doing

Performance Strategy & Execution

• Lead performance marketing campaigns across search, social, display, and programmatic to drive growth and product activation
• Partner with media agencies to ensure smooth execution and real-time optimizations
• Own budget allocation, media mix, and audience segmentation strategies to maximize ROI
  
  

Owned Assets & Conversion Optimization

• Work with product and tech teams to enhance our website, app, and landing pages for conversion and SEO performance
• Leverage analytics to fine-tune funnels across owned channels
• Drive initiatives that turn visitors into users — and users into loyal customers
  
  

Full-Funnel Marketing

• Build and manage strategies across the entire funnel — awareness, acquisition, engagement, and retention
• Align with our Customer Lifecycle Manager to integrate lifecycle and performance touchpoints
  
  

Data, Tools & Martech

• Activate campaigns using analytics and martech platforms like Appsflyer, GA4, Firebase, and Mixpanel
• Develop segmented strategies for different customer groups — from retail users to SMEs and investors
  
  

Cross-Functional Collaboration

• Team up with lifecycle, creative, product, and content teams to support product launches and brand campaigns
• Ensure all digital marketing efforts align with Wio’s broader growth and customer journey strategies
  
  

Performance Tracking & Reporting

• Monitor key metrics (reach, engagement, leads, CAC, LTV, etc.) and extract actionable insights
• Deliver reports and recommendations that unlock performance at every stage of the funnel
  
  

What You’ll Need

• 6–8 years of experience in digital/performance marketing, ideally in banking, fintech, or financial services
• Proven track record managing multi-channel campaigns (SEM, paid social, display, retargeting, SEO, programmatic)
• Deep hands-on knowledge of marketing tools: Appsflyer, Firebase, GA4, Mixpanel
• Strong analytical skills with the ability to translate data into clear strategies
• Experience working closely with digital agencies and internal product/tech teams
• Familiarity with acquisition and retention strategies for both B2C and B2B segments
• Experience in CRM-based and lifecycle-driven marketing is a major plus
• Bachelor’s degree in Marketing, Business, or a related field