Performance Marketing Lead

Location: Preferably Dubai open to candidates in GMT4 (1 hour)
Remote

About the Company:

Our client is a leading provider of advanced liquidity and technology solutions for the crypto and FX industries serving brokers, exchanges, and financial institutions worldwide.

About the Role:

Our client is looking for an experienced Performance Marketing Lead to drive digital strategy and optimize key marketing channels across Performance (iOS/Android/Web), Retention (Push/Email), and Partnership. You will be responsible for end-to-end analytics, market analysis, budgeting, and cross-functional collaboration to ensure the success of marketing initiatives in the fintech and crypto space.

Key Responsibilities:

1. Develop and implement a comprehensive Digital Marketing strategy
2. Manage Performance Marketing, Retention, and Partnership channels
3. Build end-to-end analytics and data visualization across channels
4. Conduct market research, test hypotheses, and find new solutions
5. Collaborate with development teams, writing technical requirements for marketing-related tasks
6. Prioritize and align marketing efforts with related departments

Requirements:

1. 3 years of experience in a similar leadership role
2. Proven success in SEO/ASO, content marketing, and social campaigns
3. Balance of experience between Web and Mobile marketing
4. Familiarity with niche and local ad platforms (Crypto Ad Networks, Teaser Networks, Baidu Ads, Naver Ads)
5. Proficiency in Google Analytics (Amplitude is a plus)
6. Strong instinct for ad copy and visual selection
7. Expertise in B2B fintech and crypto (mandatory)
8. Fluent English; any additional languages are a plus

Preferred Qualifications:

1. Personal experience with fintech, crypto, or asset management products
2. Based in Dubai

What We Offer:

1. A chance to shape digital marketing strategy in a fast-paced, dynamic environment
2. Collaboration with a highly skilled and motivated international team
3. Competitive compensation and opportunities for professional growth

Interested? Apply now!