Performance Marketing Executive

Bayut.com; Dubai; On-site; AED 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic digital marketing professional to lead their online marketing efforts. This role involves driving customer engagement and business growth through innovative strategies across various digital channels. You will analyze performance metrics, optimize campaigns, and stay ahead of digital marketing trends to ensure the company remains competitive. Join a fast-paced, multicultural environment where your data-driven mindset and creativity can thrive. If you're ready to take on new challenges and make a significant impact in the digital landscape, this opportunity is perfect for you.

Benefits

Competitive Tax-free Salary

Comprehensive Health Insurance

Annual Air Ticket Allowance

Employee Discounts

Rewards & Recognitions

Learning & Development

Qualifications

• Minimum Bachelor's degree from a reputable university.
• In-depth knowledge of digital marketing tools and analytics.

Responsibilities

• Drive strategy and results using various online marketing channels.
• Measure and report performance of digital marketing campaigns.

Skills

Data Analysis

Digital Marketing Strategy

Technical Skills

Communication Skills

Self-motivation

Education

Bachelor's Degree

Tools

Google Ads

Facebook Ads Manager

Google Analytics

MS Excel

PowerPoint

Job description

Roles and responsibilities

• Articulate and drive the strategy and results around our efforts to engage customers and drive business growth using various online marketing channels
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Analyze data to identify problems and opportunities
• Review new technologies and keep the company at the forefront of developments in digital marketing
• Define OKRs (objectives and key results) for channel experiences and campaigns

Requirements

• Minimum Bachelors degree from a reputable university
• In-depth practical knowledge of digital marketing tools including Google Ads, Facebook Ads Manager, and other programmatic media buying channels
• Deep understanding of web analytics
• Strong understanding of current online marketing concepts, strategies and best practices
• Previous experience in a similar digital marketing role is preferred
• Strong technical and data analysis skills
• Strong command in MS Excel and PowerPoint
• Sharp strategic and analytical thinking with the ability to translate quantitative & qualitative data and insights into a robust marketing strategy
• Excellent written and communication skills
• Self-motivated and willing to take on new challenges

Benefits

• A fast paced, high performing team
• Multicultural environment with over 60 different nationalities
• Competitive Tax-free Salary
• Comprehensive Health Insurance
• Annual Air Ticket Allowance
• Employee discounts at multiple vendors across the emirates
• Rewards & Recognitions
• Learning & Development

Desired candidate profile

1. Data-Driven Mindset

• Ability to analyze large sets of data and derive actionable insights to optimize campaigns for better performance.
• Strong proficiency in using analytics platforms like Google Analytics, Facebook Ads Manager, and Google Ads to track performance.

2. Paid Media Expertise

• Hands-on experience with performance marketing channels such as PPC (Pay-per-click), Social Media Ads (Facebook, Instagram, LinkedIn), Display Ads, Programmatic Advertising, and Affiliate Marketing.
• Optimizing ad campaigns for specific goals like lead generation, sales, or website traffic.

3. Campaign Management

• Overseeing the execution of campaigns across various platforms.
• Planning, setting up, monitoring, and optimizing ads based on performance metrics like CTR (Click-through Rate), CPA (Cost per Acquisition), and ROAS (Return on Ad Spend).

4. SEO and SEM Knowledge

• A solid understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) to ensure campaigns are effective in driving organic and paid search results.
• Expertise in keyword research, ad copy optimization, and landing page optimization.

5. Conversion Rate Optimization (CRO)

• Improving website and landing page elements to increase conversion rates, using A/B testing and other techniques to refine customer funnels.

6. Budget Management

• Managing advertising budgets effectively, ensuring that funds are allocated to the highest-performing campaigns.
• Monitoring spend to ensure campaigns stay within budget while maximizing ROI.

7. Market Research and Audience Segmentation

• Identifying target audiences and customizing campaigns for specific customer segments to increase relevance and engagement.
• Conducting competitive analysis to identify trends and opportunities in the market.