Performance Marketing Executive

Afnan Perfumes; Ajman Emirate; On-site; AED 30,000 - 60,000; Full time

Job summary

Join a leading Arabic fragrance brand as a Performance Marketing Executive, where you'll harness your expertise in digital marketing to design and execute high-impact campaigns across platforms like Meta, Google, and TikTok. This role is perfect for a data-driven marketer who thrives on optimizing customer journeys and driving measurable growth. Collaborate with creative teams to craft compelling visuals and messaging, while managing budgets and analyzing performance metrics. If you're passionate about beauty and innovation, this opportunity offers a dynamic environment to make a significant impact in the fragrance industry.

Qualifications

• 3-4 years of experience in performance marketing with a focus on paid media.
• Hands-on experience with TikTok and Snapchat ads is essential.
• Strong understanding of direct-response marketing tactics.

Responsibilities

• Plan and execute paid media campaigns across multiple platforms.
• Conduct audience research and optimize campaigns for performance.
• Manage ad budgets and monitor key performance indicators.

Skills

Performance Marketing

Paid Media Campaigns

Audience Research

Email Marketing

SMS Marketing

Analytics

Ad Reporting

Consumer Behavior Analysis

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Business

Tools

Klaviyo

Google Analytics

Meta Ads

TikTok Ads Manager

Google Tag Manager

Postscript

Attentive

Job description

Performance Marketing Executive (Beauty / Luxury / Lifestyle / Perfumery)

Who we are:

At Afnan Perfumes, we are one of the leading Arabic fragrance brands, established in 2007. Our mission is to redefine the fragrance industry by embracing a philosophy of passion and democracy. We strive to empower our customers by offering them a voice in their fragrance journey, blending traditional scents with modern flair. As a company, we are committed to excellence and innovation, continuously seeking to inspire and be inspired by our community. Our core values of passion for fragrances and respect for our heritage remain steadfast as we expand our global presence and continue to innovate in the world of perfumery.

Summary of Role:

The Performance Marketing Executive at Afnan Perfumes will be responsible for planning, launching, and optimizing high-impact paid media campaigns across platforms such as Meta, Google, TikTok, Snapchat, and Amazon. This role also covers the execution of direct-to-customer retention strategies through SMS marketing, email marketing, and push notifications. The ideal candidate has a sharp analytical mindset, is fluent in ad platforms, and understands consumer behavior in the beauty and lifestyle space. Based in our Ajman office, this position collaborates closely with the E-commerce and Creative teams to drive growth and achieve performance benchmarks.

Key Responsibilities:

• Plan and execute paid media campaigns across Meta (Facebook/Instagram), Google (Search, Display, YouTube), TikTok, Snapchat, and Amazon DSP.
• Build strategic full-funnel campaigns tailored to product launches, promos, and seasonal objectives.
• Conduct in-depth audience research, keyword targeting, and segmentation to maximize performance.
• Collaborate with content and design teams to deliver high-converting visuals and ad copy.
• A/B test creatives, placements, bidding strategies, and audience groups for ongoing optimization.
• Manage and report on ad budgets across multiple platforms and regions.
• Monitor core KPIs such as ROAS, CPA, CTR, CVR, and bounce rates.
• Set up and optimize retention-focused campaigns including:
• Email Marketing (Klaviyo or similar platforms)
• SMS Marketing (Postscript, Attentive, etc.)
• Push Notifications (web and app-based tools)
• Ensure seamless integration of tracking tools like Meta Pixel, TikTok Pixel, Google Tag Manager, and proper UTM tagging.
• Stay up-to-date with platform algorithm changes, ad policy updates, and new tools.

Skills & Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 3–4 years of experience in performance marketing with a proven track record in paid media and retention campaigns.
• Hands-on experience running TikTok and Snapchat ads is essential.
• Strong understanding of Meta Ads, Google Ads, and direct-response marketing tactics.
• Experience with email/SMS platforms (Klaviyo, Attentive, etc.) and push notification tools.
• Proficient in using analytics and ad reporting platforms (Google Analytics, Meta Suite, TikTok Ads Manager).
• Strong attention to detail, with the ability to manage multiple campaigns simultaneously.
• Passion for fragrance, digital marketing innovation, and customer journey optimization.

This role is ideal for a data-driven, performance-focused marketer who enjoys experimenting with new platforms, building strategic full-funnel campaigns, and driving measurable impact for a global beauty brand.

Afnan Perfumes is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination. We hire stellar individuals regardless of their race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status. If you need reasonable accommodations at any point in the application or interview process, please let us know.