Performance Marketing Associate

Astra Tech; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading UAE-based consumer technology company is seeking a performance marketing specialist with 2–4 years of hands-on experience. You will be responsible for planning and executing marketing campaigns across multiple platforms, managing budgets, and providing insights for performance improvement. Proficiency in Google Ads, Meta Ads, and analytics tools is essential. This role offers the opportunity to work in a dynamic fintech environment in Dubai.

Qualifications

• 2–4 years of hands-on experience in performance marketing.
• Proficiency in paid media platforms like Google Ads and Meta.
• Familiarity with ASO, SEO, and analytics tools.

Responsibilities

• Plan, execute, and optimize performance marketing campaigns.
• Collaborate with teams to develop high-performing ad creatives.
• Prepare campaign performance reports and KPIs.

Skills

Performance marketing

Google Ads

Meta Ads Manager

TikTok Ads

ASO

SEO

Analytics tools

Tools

GA4

AppsFlyer

Adjust

Search Console

Job description

About Us

We are a leading UAE-based consumer technology company, building the digital infrastructure of everyday life with a focus on AI-powered fintech, communication, and digital services.

Guided by our philosophy, the Blueprint of Simplicity, we design technology around real human behavior, connecting people, enabling financial access, and making everyday experiences effortless.

Our flagship platform, botim, is the region’s most trusted fintech communication platform, combining secure VoIP with action-based AI and everyday money tools. Through botim money, we provide financial services that serve both individuals and SMEs, making payments, transfers, and credit simpler and more accessible. Today, the platform serves 150M+ users worldwide.

Responsibilities

Campaign Management

• Plan, execute, and optimize performance marketing campaigns across Meta, Google Ads, TikTok, and other platforms.
• Manage daily budgets, pacing, and KPIs across campaigns to deliver business targets.
• Analyze campaign data and provide actionable insights for scaling and improving efficiency.

Creative Strategy & Briefing

• Collaborate with design and content teams to develop high-performing ad creatives.
• Prepare creative briefs and manage timelines to ensure timely delivery.

ASO & SEO Coordination

• Work with agency partners to execute SEO and content marketing projects.
• Track keyword performance to support ASO efforts across all apps in our portfolio.
• Monitor competitor benchmarks to identify opportunities for new initiatives.

Reporting & Insights

• Prepare weekly and monthly reports on campaign performance and business impact.
• Use analytics tools like GA4, AppsFlyer, Adjust, and internal dashboards to track KPIs.
• Identify growth opportunities and provide data-driven recommendations.

Requirements

• 2–4 years of hands-on experience in performance marketing (Mandatory)
• Proficiency in Google Ads, Meta Ads Manager, TikTok Ads, and other paid media platforms
• Familiarity with ASO, SEO, and analytics tools (GA4, AppsFlyer, Adjust, Search Console)
• Basic understanding of tracking, attribution, and campaign reporting

Good to Have

• Basic SQL querying skills for data extraction and reporting
• Prior experience in a fintech or multi-brand ecosystem
• Exposure to creative testing frameworks and advanced attribution models