Performance Marketing

DR JOY HEALTH CARE MANAGEMENT DMCC; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

DR JOY HEALTH CARE MANAGEMENT DMCC in Dubai seeks a performance marketing specialist to drive patient acquisition for a dental clinic through data-driven campaigns. You will own campaigns across Google Ads, Facebook and Instagram, optimize ROIs, manage budgets, run A/B tests, and collaborate with creative to craft compelling ad copy and landing pages.

The role requires local market expertise, strong analytics, English communication, and onsite collaboration in JLT.

Qualifications

• Must have proven performance marketing experience in dental/healthcare.
• Hands-on experience with Google Ads and social media campaigns targeting local patients.
• Strong analytical skills with Google Analytics and ad-platform tools.
• Ability to develop patient-growth strategies and retention plans.
• Excellent written and spoken English communication.
• Experience with local SEO and content marketing for dental clinics.
• Knowledge of CRM tools and marketing automation.
• Intermediate design skills for simple ad creatives or landing pages.
• Experience in fast-paced, multicultural teams.

Responsibilities

• Develop, execute and optimize performance marketing campaigns across Google Ads, Facebook, and Instagram for dental services.
• Analyze campaign performance data and provide actionable insights to maximize ROI.
• Collaborate with creative to develop ad copy and landing pages for dental clinic marketing.
• Manage budgets, bid strategies and reporting for all paid media spend to maximize patient bookings.
• Conduct A/B tests and refine campaigns to improve conversions and lower acquisition costs.
• Stay up-to-date with trends in healthcare and dental marketing.

Skills

Performance marketing

Google Ads

Social media advertising

Landing pages optimization

A/B testing

Data analysis

English communication

Tools

Google Analytics

Facebook Business Manager

CRM tools

Marketing automation platforms

Job description

Role Overview

We are seeking a talented professional to join our dynamic marketing team in the capacity of performance marketing As part of our team in Jumeirah Lakes Towers you ll work in an ONSITE environment collaborating closely with cross-functional teams to drive measurable marketing campaigns You ll play a pivotal role in enhancing the online visibility and patient acquisition for our dental clinic through data-driven strategies and innovative performance marketing initiatives

Responsibilities

Develop execute and optimize performance marketing campaigns across digital channels such as Google Ads Facebook and Instagram with a primary focus on dental services Analyze campaign performance data provide actionable insights and ensure efficient ROI for each channel Collaborate with the creative team to develop ad copy and landing pages tailored for dental clinic marketing Manage budgets bid strategies and reporting for all paid media spend to maximize patient bookings Conduct A B tests and continuously refine campaigns to improve conversion rates and reduce acquisition costs Keep up-to-date with the latest trends and best practices in performance marketing especially within the healthcare and dental sectors

Key Experience and Skills

• Proven experience in performance marketing for a dental clinic or healthcare sector.
• Hands-on expertise in running Google Ads and social media ad campaigns targeting local patients.
• Strong analytical skills with proficiency using tools like Google Analytics, Facebook Business Manager, and other ad platforms.
• Ability to develop strategies aimed at patient growth and retention for dental clinics.
• Excellent English communication skills, both written and verbal.
• Experience with local SEO and content marketing for dental clinics.
• Knowledge of CRM tools and marketing automation platforms.
• Intermediate design skills for simple ad creatives or landing pages.
• Experience working in a multicultural and fast-paced team environment.