Performance Marketer

Chalhoub Group; Dubai; On-site; AED 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a dynamic Performance Marketing Manager to lead their digital marketing efforts. This role involves managing social media channels, driving business growth through performance advertising, and optimizing marketing budgets. The ideal candidate will have a strong background in digital marketing, a passion for consumer insights, and the ability to analyze data to drive strategic decisions. Join a forward-thinking company where your contributions will significantly impact brand growth and marketing success in a competitive landscape.

Qualifications

• 3+ years of experience in performance marketing.
• Strong knowledge of digital technologies and best practices.
• Ability to analyze data and provide actionable insights.

Responsibilities

• Manage social media channels and co-marketing campaigns.
• Drive business growth through performance advertising.
• Analyze campaign performance and optimize marketing budgets.

Skills

Performance Marketing

Digital Marketing

Google Analytics

HTML

Google Adwords

Facebook Ads

Bing Ads

Twitter Ads

A/B Testing

Data Analysis

Education

Bachelor of Business Administration

Tools

Google Adwords

Facebook Ads

Google Analytics

Job description

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Vacancy

1 Vacancy

Job Description

What You'll Be Doing

• Manage all social media channels for the brand and closely liaise with brand partners in establishing co-marketing campaigns and managing a tight marketing calendar.
• Drive business growth through performance advertising (user acquisition, boosting basket size, reorder rate..etc) across multiple channels and provide suggestions for conversion improvement projects to maximize revenue and minimize costs.
• Develop and monitor campaign performance by channel (Direct, Free Search, Paid Search, Social Media, Associates, Other) and device (desktop, tablet, mobile).
• Create a tracking (tagging) and reporting system for campaigns/platform performance (attribution, measurement, analytics) and establishing KPIs.
• Manage the marketing budget for a portfolio of brands (plan strategy for lead generation, retention, LTV, ROI/ROAS etc) to meet established performance uplift expectations.
• Develop, conduct, and evaluate A/B tests for creative marketing ideas. Test and optimize landing pages. Create traffic driving (high relevancy) ads (managing both copy writing and visuals), and execute continuous improvement initiatives.
• Conduct analytics on multiple sets of data to identify opportunities and draft strategic proposals to improve performance (example: customer journey review) and swiftly execute approved suggestions.
• Work with 3rd parties and harness the power of these relationships to facilitate both traffic and conversion growth.
• Manage the e-marketing budget and optimize it on a daily basis to meet online business targets.
• Manage relationships with external digital marketing agencies.
• Adapt and optimize creatives and conversion points.
• Analyze and report on results using Google Analytics and other internal platforms.

What You ll Need To Succeed

• You have a minimum of 3 years of experience in performance marketing.
• You have experience in digital marketing with a good grasp of digital technologies, best practices in performance marketing and a proven ability to lead performance marketing efforts across channels.
• You have a passion for consumer marketing, with experience in turning data into actionable insights.
• You have a solid knowledge of HTML and Web Analytics; expertise working with Google Adwords, Facebook Ads, Bing Ads, Twitter etc. and a deep understanding of working with digital/media platforms and leveraging the relevant tools to drive growth.
• You have a proven track-record of developing strategy for SEM/SEO, implementing and managing projects, tracking, and analyzing customer behavior/performance across channels and devices.
• You are a strong team player with high organization and planning skills.

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