Performance Manager

As a Performance Manager, you will be responsible for managing the delivery, insights, and analysis of media performance within the digital landscape. Utilizing proprietary and market-leading technology, you will analyze performance across multiple channels with a key focus on digital media. You will ensure the highest quality of execution within agreed deadlines while also playing a vital role in business development and client relationship management. Additionally, you will mentor and train a team of Performance Media Executives, fostering a culture of excellence and continuous improvement.

Key Responsibilities:

1. Develop and execute performance media strategies, including campaign planning, execution, optimization, and data analysis.
2. Manage and optimize budgets across performance platforms to align with client business objectives.
3. Lead and mentor a team of Performance Media Executives, ensuring high standards in execution, optimization, analysis, and reporting.
4. Build and maintain strong client relationships, acting as a trusted advisor for media strategy and best practices.
5. Seek opportunities to test new technologies and betas to drive client KPIs.
6. Provide training and development sessions for junior team members and wider teams across the agency.
7. Work closely with internal stakeholders and vendors to ensure seamless campaign execution and innovation.
8. Stay up to date with industry trends and emerging media opportunities, integrating them into media plans.
9. Ensure complete client satisfaction and drive revenue growth for the Performance Media Division.

A Typical Day Will Include:

1. Providing expertise across Paid Social, Paid Search, and Programmatic.
2. Consulting and guiding teams to design and implement biddable strategies for a diverse client portfolio in the MENA region.
3. Collaborating with operations teams to ensure campaigns meet KPIs by offering optimization guidance and troubleshooting support.
4. Leading client onboarding and supporting technical setup across biddable platforms.
5. Developing strong relationships with key publishers to stay ahead of industry trends and build innovation roadmaps.
6. Preparing and presenting Quarterly Business Reviews (QBRs) with insights and recommendations.
7. Leading cross-functional digital projects such as data partnerships, attribution modeling, and dynamic creative optimization (DCO).
8. Owning the biddable media section for new business pitches, showcasing strong strategic thinking and storytelling.

The ideal candidate will have:

1. Proven experience in Paid Social, Paid Search, and Programmatic.
2. Proficient in Google Ads, SA360, DV360, Meta Ads Manager, and analytics tools.
3. Strong strategic thinking with data-driven insights for campaign optimization.
4. Excellent analytical and problem-solving skills.
5. Experience mentoring teams and fostering collaboration.
6. Strong client and stakeholder management skills.
7. Ability to manage projects and meet deadlines in a fast-paced environment.
8. Certifications in Google Ads, Facebook Blueprint, and analytics tools preferred.
9. Fluency in English (Arabic is a plus).

This role is an exciting opportunity to contribute to our team by driving insights, innovation, and client success. If you have a passion for data-driven performance marketing and a strong strategic mindset, we'd love to hear from you!