Partnership Marketing Lead

Akkodis; United Arab Emirates; On-site; AED 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic B2B Marketer to drive marketing initiatives in collaboration with top-tier technology partners. In this role, you will implement innovative marketing strategies, manage complex campaigns, and create engaging content that resonates with decision-makers. Your ability to analyze performance metrics will be crucial in optimizing future marketing efforts. This position offers the chance to work in a fast-paced environment, where your creativity and analytical skills will help shape the future of marketing in the tech industry. Join a team that values curiosity and initiative, and make a significant impact on the company's growth.

Qualifications

• 5+ years experience in B2B marketing, preferably in technology.
• Proficiency in digital marketing tools like SEO, SEM, Email Marketing.

Responsibilities

• Implement marketing strategies to promote solutions with partners.
• Organize events and webinars, managing logistics and follow-ups.

Skills

B2B Marketing

Digital Marketing Tools

Content Creation

Event Management

CRM Tools

Analytical Skills

Education

Master's degree in Marketing

Master's degree in Communication

Master's degree in E-business

Master's degree in Engineering

Tools

Salesforce

HubSpot

Marketo

Eloqua

Job description

Responsibilities:

• As a B2B Marketer, you will be responsible for implementing marketing strategies to promote solutions and services related to our technological partners. Your main tasks will include:

Managing Marketing Partnerships:

• Organize governance and aligned coordination accross the co-sales (sales) / co-build / co-train (practice) and co-market activities in front of the partner
• Develop and implement marketing activation plans with our strategic partners (Microsoft, AWS, Google, Salesforce, SAP).
• Coordinate and drive joint marketing initiatives with partners, including co-branding, lead generation campaigns, and events.
• Track and analyze the performance of campaigns and marketing activities with partners.

Content Strategy:

• Create tailored content around the solutions offered by our partners (case studies, white papers, webinars, blog articles, etc.).
• Collaborate with sales and technical team

Lead Generation and Campaign Management:

• Design and execute lead generation campaigns targeting decision-makers in client companies.
• Monitor and optimize campaign performance (conversion rates, ROI, etc.) and adjust activities based on results

Events and Webinars:

• Organize online events (webinars, virtual conferences) and physical events (seminars, workshops) in collaboration with partners.
• Manage logistics, event facilitation, and follow-up on generated leads

Reporting and Analysis:

• ensure partner portal is up to date and manage badge
• Produce regular reports on the performance of marketing activities and ROI of campaigns.
• Analyze data to continuously improve marketing strategies and future actions

Required skills

• Experience: At least 5 years of experience in B2B marketing, ideally in a technology environment and working with large partners like Microsoft, AWS, Google, Salesforce, and SAP
• Proficiency in digital marketing tools (SEO, SEM, Email Marketing, Social Media).
• Excellent written and verbal communication skills, particularly for content creation and community management.
• Experience managing complex marketing projects and organizing events. #prio1
• Ability to work collaboratively with sales and technical teams.#prio 1
• Knowledge of CRM tools (Salesforce, HubSpot) and marketing automation platforms (Marketo, Eloqua, etc.) is a plus

Other skills

• Customer centric
• Autonomy, rigor, and the ability to take initiatives.
• Curiosity and passion for new technologies and innovation.
• Analytical mindset, critical thinking, and the ability to work in a dynamic environment.

Required education

• Education: Master's degree in Marketing, Communication, E-business, Engineer.