Paid Social Manager

Beyond ONE; Dubai; Hybrid; AED 120,000 - 200,000; Full time

Job summary

A leading digital services provider is seeking a Manager Paid Social to drive customer acquisition and brand visibility through social media advertising. The role involves managing campaigns, optimizing performance, and collaborating with cross-functional teams in a hybrid work environment. Candidates should have 4-6 years of experience, a bachelor's degree in a relevant field, and proficiency in social media platforms and analytics tools.

Benefits

Rapid learning opportunities

Hybrid work environment

Healthcare and local benefits

Qualifications

• 4-6 years of hands-on experience managing paid social campaigns.
• Proven ability to manage sizable budgets and meet performance goals.
• Experience in consumer brands or digital agencies.

Responsibilities

• Design and execute integrated paid social strategy.
• Manage campaign planning, optimization, and reporting.
• Collaborate with different teams to produce high-impact campaigns.

Skills

Social media advertising

Data analysis

Budget management

Collaboration

Education

Bachelor's degree in Marketing or related field

Advanced qualifications or certifications

Tools

Meta Ads Manager

Google Analytics

TikTok Ads

Facebook Ads reporting

Job description

We dont think about job roles in a traditional way. We are anti-silo. Anti-career stagnation. Anti-conventional.

Beyond ONE is a digital services provider radically reshaping the personalised digital ecosystems of consumers in high growth markets around the world. Were building a digital services aggregator platform with a strong telco foundation and a profitable growth strategy that empowers users to drive their own experiencesubscribe once source from many and only pay for what you actually use.

Since being founded in 2021 weve acquired Virgin Mobile MEA Friendi Mobile MEA and Virgin Mobile LATAM (with 6.5 million subscribers) and 1600 dedicated colleagues across Chile Colombia KSA Kuwait Mexico Oman and UAE.

To disrupt for good takes a rebellious spirit a questioning mind and a warm heart. We really care about how to get things done and not who manages who. We benefit from our diversity and together we disrupt the way we and others thinkin about our lives for good.

Do you want to exchange ideas learn from each other and leave your mark on our journey This is the place for you.

Role Purpose

Why this role matters:

• As Manager Paid Social you will play a key role in driving customer acquisition revenue growth and brand visibility through end-to-end management of social media advertising. Your contributions will help shape data-driven marketing strategies and performance outcomesdriving Beyond ONEs ability to thrive in a competitive digital landscape

What success looks like:

In your first year you will:

• Design and execute an integrated paid social strategy across multiple platforms

• Launch and optimize high-performing campaigns that yield measurable improvements in ROAS and CPA

• Build strong reporting systems to drive continuous insight sharing creative testing and data-informed decision-making.

Why this is for you:

• If youre keen on solving the challenge of scaling performance marketing in a platform-driven worldwhile making measurable impact in a fast-moving teamthis role is for you. Youll lead paid social for high-growth markets manage large budgets with autonomy and work cross-functionally to shape a future-proof digital brand engine.

Key Responsibilities

In this role you will:

• Lead the development and implementation of results-driven paid social strategies across platforms including Meta TikTok LinkedIn X Snapchat and YouTubeensuring alignment with performance and brand objectives.
• Manage end-to-end campaign planning activation optimization and reporting with a strong focus on efficiency budget pacing and KPI attainment (e.g. CPA ROAS CTR).
• Analyze campaign performance data and audience behavior to continuously improve creative formats targeting strategies and media mix.
• Collaborate closely with Creative Performance Marketing Analytics Brand and Product teams to produce high-impact campaigns and ensure consistency across marketing touchpoints.
• Guide and oversee external agencies or freelance partners maintaining executional quality and delivery timelines.
• Manage the paid social media budget providing accurate forecasts monitoring spend and reallocating investments based on real-time performance.
• Present campaign outcomes test learnings and optimization recommendations to senior stakeholderstranslating data into actionable decisions that shape the broader marketing roadmap.

Qualifications & Attributes

Were seeking someone who embodies the following:

Education:

• Bachelors degree in Marketing Business Communications Digital Media or a relevant field is required. Advanced qualificationssuch as a Masters degree or certifications in Digital Marketing Social Media Advertising or Data Analyticsare a plus.

Experience:

• 46 years of hands-on experience managing paid social campaigns in a results-oriented high-growth marketing environment.

• Proven ability to manage sizable budgets and consistently deliver against performance goals (CPA ROAS etc.).

• Background in consumer brands e-commerce technology or digital agencies is highly valued.

• Skilled in managing multi-platform social campaigns across Facebook Instagram TikTok LinkedIn and others.

Technical Skills:

• Must-haves:
  Proficiency in Meta Ads Manager TikTok Ads LinkedIn Campaign Manager and other leading social ad platforms.
  Strong knowledge of analytics tools such as Google Analytics and Facebook Ads reporting.
  Expertise in audience segmentation bidding strategies and budget management.
  Experience with ad testing methodologies and A/B testing frameworks.
• Nice-to-haves:
  Familiarity with programmatic tools CRM platform integration and tag management (e.g. Google Tag Manager).
  Exposure to data visualization (Tableau Power BI) or basic SQL skills.
  Working knowledge of creative collaboration/editing tools like Canva Adobe Creative Suite or Figma.

Unique Attributes:
Analytical mindset and strategic thinking with an ability to turn data into insights and actions.
Strong communicator with collaborative instincts to work cross-functionally and with external partners.
Comfortable navigating a constantly evolving digital and social media ecosystem.
Leadership capacity to guide others influence stakeholders and balance competing priorities.
Proactive and solutions-oriented when confronted with campaign challenges or ambiguous scenarios.

What we offer:

• Rapid learning opportunities - we enable learning through flexible career paths exposure to challenging & meaningful work that will help build and strengthen your expertise.
• Hybrid work environment - flexibility to work from home 2 days a week.
• Healthcare and other local benefits offered in market.

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Required Experience:

Manager