Paid Search & Display Lead

Bitunix Fintech LLC; Dubai; On-site; AED 220,000 - 368,000; Full time

Job summary

A leading fintech company in Dubai is seeking a Paid Search & Display Lead to drive user acquisition and optimize performance across channels. The ideal candidate has 4 to 6 years of experience in performance marketing, strong analytical skills, and expertise with platforms like Google Ads and DV360. This role involves managing global ad strategies, analyzing conversion data, and ensuring campaign alignment with business goals.

Qualifications

• 4 to 6 years in paid media or performance marketing roles.
• Hands-on experience with Google Ads, Bing, Apple Search Ads, and DSP platforms.
• Strong analytical skills and experience optimizing CAC, ROAS, and LTV.

Responsibilities

• Lead global search and display advertising efforts.
• Manage user acquisition from awareness to retention.
• Develop programmatic media buying strategies across global markets.

Skills

Data analysis

Conversion optimization

Digital marketing strategy

Audience segmentation

Tools

Google Ads

Bing Ads

AppFlyer

GA4

Firebase

DV360

Job description

Overview

About the Role
We are seeking a Paid Search & Display Lead with advanced expertise across web and mobile acquisition channels to drive performance at scale. This role will own the full-funnel user growth lifecycle from traffic expansion to conversion retention and LTV optimization across global markets and will lead paid search and display strategies across Google, Bing and top DSPs such as DV360, Liftoff, Applovin, Moloco and more. This role is deeply analytical, tech-savvy and performance-obsessed, ideal for someone who thrives on data-driven experimentation, conversion optimization and incremental growth.

Responsibilities

• Omni-Channel Growth Ownership
  • Lead global search and display advertising across
  • Search: Google Ads, Bing, Apple Search Ads
  • Mobile Display: Meta, TikTok, DV360, Liftoff, Applovin, Moloco
  • Third-party Android stores and unlisted channels
• Manage user acquisition from awareness to install retention and re-engagement
• Test creatives, audience segments, bidding strategies and landing pages

• Programmatic Advertising and Channel Development
  • Scale programmatic media buying strategies across global markets
  • Develop high-performing channel partnerships and DSP relationships
  • Coordinate closely with regional teams for local execution (Russia, LATAM, SEA, etc.)
• Data-Driven Optimization and Attribution
  • Use tools such as AppsFlyer, Firebase and GA4 for event tracking and attribution
  • Monitor user behavior through funnel analysis and multi-touch attribution
  • Translate insights into tactical changes to improve conversion and LTV
• Cross-Functional Collaboration
  • Work closely with:
    • Creative teams for ad development and testing
    • Martech and tech teams for tracking postbacks and tag management
    • Affiliate and regional marketing leads for coordinated performance growth
  • Ensure campaigns align with broader performance goals and report progress to the Performance Lead
  • Work closely with Growth Manager/Performance Lead
  • Take up tasks provided by Head of Digital Marketing

Requirements

• 4 to 6 years in paid media or performance marketing roles
• Hands-on experience with:
  • Google Ads, Bing, Apple Search Ads and YouTube Ads
  • DSP platforms: Applovin, Liftoff, Moloco, DV360
  • Attribution tools: AppsFlyer, GA4, Firebase
• Experience managing performance campaigns for both web and mobile platforms
• Strong analytical and problem-solving skills with experience optimizing for CAC, ROAS and LTV
• Strong grasp of user funnels, audience segmentation and channel-specific nuances
• Excellent communication and project management skills
• Preferred: Experience in CFD, crypto exchange, gambling, casino gaming or non-listed app promotion
• Experience in handling budgets of more than $1 Million and cloaking
• Must be able to speak Fluent English

Preferred Qualifications

• Experience working across regulated or sensitive markets (e.g. EU, Russia, MENA, SEA and more)
• Familiarity with app store optimization (ASA/ASO) and mobile growth loops
• Knowledge of fraud prevention, event tagging and post-install behavior optimization
• Experience working with automated bidding, rule-based budget scaling and performance monitoring