Paid Media Specialist (B2B SaaS)

Easygenerator; Dubai; On-site; AED 40,000 - 80,000; Full time

Job summary

An innovative company is seeking a data-driven paid media specialist to join their dynamic team in Dubai. This role involves managing multilingual campaigns across various platforms, optimizing for ROI, and collaborating with cross-functional teams to drive growth. The ideal candidate will have a strong background in SEM marketing, excellent analytical skills, and a passion for data-driven decision-making. With a focus on career development and a fun, international work environment, this position offers a unique opportunity to make a significant impact in a fast-growing scale-up.

Benefits

Wellness Benefits

Career Development

Monthly Team Dinners

Meditation and Therapy Sessions

International Work Environment

Qualifications

• 3+ years of SEM marketing experience with a focus on multilingual campaigns.
• Strong analytical skills and experience with attribution modeling.

Responsibilities

• Manage multilingual campaigns on Google Adwords and Microsoft Bing.
• Provide performance reports and actionable insights to optimize campaigns.

Skills

SEM Marketing

Social Media Advertising

Analytical Skills

Attribution Modeling

A/B Testing

Communication Skills

Education

Bachelor's Degree in Marketing

Degree in a Quantitative Field

Tools

Google Adwords

Microsoft Bing

LinkedIn Advertising

Reddit Advertising

Job description

Job Description

We are seeking a data-driven and creative paid media specialist to strengthen our Demand Generation Marketing Team in Dubai. You will work within a cross-functional team to drive growth for Easygenerator from a marketing perspective.

Responsibilities

1. Manage multilingual campaigns on Google Adwords and Microsoft Bing.
2. Handle campaigns on LinkedIn and Reddit across multiple markets, optimizing various campaign types and layers.
3. Execute tests, analyze data, identify trends, and find opportunities to maximize ROI.
4. Manage campaign budgets, estimate costs, and reconcile discrepancies.
5. Provide performance reports and actionable insights to optimize campaigns.
6. Collaborate with content specialists, designers, and product marketing managers for ongoing campaign and landing page optimization.
7. Conduct paid keyword discovery, expansion, and optimization.
8. Research and analyze competitor campaigns.

Qualifications

• 3+ years of SEM marketing experience.
• Experience with social media advertising.
• Bachelor's degree or higher in marketing or a quantitative, test-driven field.
• Experience managing search campaigns in multiple languages.
• Strong analytical skills to interpret data and insights.
• Experience with attribution modeling and A/B experiments.
• Understanding of the marketing funnel and ROI generation.
• Motivated team player with excellent communication skills.
• Experience in tech/start-up or SaaS environments.
• Fluent in English; German, French, or Italian is a plus.

Additional Information

In Dubai, we offer:

• An international and fun work environment.
• Opportunities for impact and growth within a fast-growing scale-up.
• Wellness benefits, including meditation and therapy sessions.
• Career development and coaching.
• Hybrid working policies (location-specific).
• Monthly team dinners.

About Easygenerator

Easygenerator offers an award-winning e-learning authoring tool and is revolutionizing knowledge sharing. We foster a culture of innovation, experimentation, and growth, aiming to become a global leader in the industry.

We value diversity and inclusion, welcoming applicants from all backgrounds and ensuring equal opportunity for all.