Paid Media Specialist

Katch International; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

Katch International is seeking a results-driven Paid Media Specialist to manage and optimise paid advertising campaigns across client accounts. The role focuses on Meta, Google, LinkedIn, TikTok, and YouTube with emphasis on strategy, targeting, budgeting, and performance.

You will work with our social media, creative, and account teams to deliver campaigns that meet client objectives and measurable results, including conversion tracking and performance reporting.

Qualifications

• Minimum 2 years of hands-on experience in paid media or digital advertising.
• Strong practical experience with Meta Ads Manager and Google Ads; working knowledge of LinkedIn, TikTok, and YouTube advertising.
• Experience managing multiple client accounts and campaigns simultaneously.
• Strong understanding of campaign strategy, audience targeting, budgeting, optimisation, and performance metrics.
• Familiarity with GA4, Meta Pixel, and conversion tracking tools.
• Ability to analyse campaign data and provide actionable insights and recommendations.
• Strong organisational, analytical, communication, and time-management skills.
• Arabic speaker preferred, with strong written and verbal English communication skills.

Responsibilities

• Plan, set up, manage, and optimise paid advertising campaigns across Meta, LinkedIn, TikTok, YouTube, and Google Ads.
• Develop paid media strategies aligned with client objectives, target audiences, budgets, and KPIs.
• Manage audience targeting, retargeting, campaign budgets, bidding, and placements.
• Monitor campaign performance and implement optimisations to maximise results and budget efficiency.
• Conduct A/B testing across creatives, audiences, messaging, and campaign formats.
• Collaborate with creative, social media, and account teams to develop effective advertising content.
• Track campaign spending and ensure adherence to approved client budgets.
• Prepare performance reports with key insights, results, and recommendations.
• Manage conversion tracking and troubleshoot campaign or platform-related issues.
• Stay updated on advertising platform developments, trends, and best practices.

Skills

Analytical skills

Communication skills

Time management

Arabic language

English proficiency

Tools

Meta Ads Manager

Google Ads

LinkedIn ads

TikTok ads

YouTube ads

GA4

Meta Pixel

Conversion tracking tools

Job description

We are looking for a results-driven Paid Media Specialist to manage and optimise paid advertising campaigns across multiple client accounts. The ideal candidate will have hands-on experience with *Meta, LinkedIn, TikTok, YouTube, and Google Ads*, with a strong understanding of campaign strategy, audience targeting, budget management, and performance optimisation.

The role will work closely with our social media, creative, and account management teams to deliver effective campaigns that achieve client objectives and measurable results.

Key Responsibilities

• Plan, set up, manage, and optimise paid advertising campaigns across Meta, LinkedIn, TikTok, YouTube, and Google Ads.
• Develop paid media strategies aligned with client objectives, target audiences, budgets, and KPIs.
• Manage audience targeting, retargeting, campaign budgets, bidding, and placements.
• Monitor campaign performance and implement optimisations to maximise results and budget efficiency.
• Conduct A/B testing across creatives, audiences, messaging, and campaign formats.
• Collaborate with creative, social media, and account teams to develop effective advertising content.
• Track campaign spending and ensure adherence to approved client budgets.
• Prepare performance reports with key insights, results, and recommendations.
• Manage conversion tracking and troubleshoot campaign or platform-related issues.
• Stay updated on advertising platform developments, trends, and best practices.

Requirements & Skills

• Minimum 2 years of hands-on experience in paid media or digital advertising, preferably within an agency.
• Strong practical experience with Meta Ads Manager and Google Ads, with working knowledge of LinkedIn, TikTok, and YouTube advertising.
• Experience managing multiple client accounts and campaigns simultaneously.
• Strong understanding of campaign strategy, audience targeting, budgeting, optimisation, and performance metrics.
• Familiarity with Google Analytics 4 (GA4), Meta Pixel, and conversion tracking tools.
• Ability to analyse campaign data and provide actionable insights and recommendations.
• Strong organisational, analytical, communication, and time-management skills.
• Arabic speaker preferred, with strong written and verbal English communication skills.