Paid Media Specialist

Easygenerator; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

A leading company in SaaS is seeking a Paid Media Specialist in Dubai to strengthen their Demand Generation Marketing team. The ideal candidate will have strong analytical skills, a Bachelor's degree in marketing or a related field, and extensive experience managing multilingual paid media campaigns. This role requires collaboration with various teams to optimize marketing strategies and achieve maximum ROI.

Qualifications

• 3+ years of experience in SEM marketing role.
• Experience with social media advertising.
• Experience in running search campaigns in multiple languages.

Responsibilities

• Manage multilingual campaigns on Google AdWords and Microsoft Bing.
• Optimize campaigns on LinkedIn and Reddit across multiple markets.
• Provide actionable insights through regular performance reports.

Skills

Analytical ability

Data interpretation

Campaign management

Communication skills

Team player

Education

Bachelor degree in marketing or quantitative field

Job description

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Vacancy

1 Vacancy

Job Description

Job Description

We are looking for a data-driven and creative specialist in paid media to further strengthen the Demand Generation Marketing Team in our Dubai office. You ll be working in a cross-functional team with the aim to deliver further growth for Easygenerator from a marketing perspective.

As a Paid Media Specialist (SaaS), you will be responsible for:

• Manage our multilingual campaigns on Google Adwords and Microsoft Bing.

• Manage our campaigns on LinkedIn and Reddit across multiple markets. You are familiar with different campaign types and optimize different layers of campaigns.

• Execute tests, collect and analyze data, identify trends and opportunities to achieve maximum ROI.

• Manage campaign expenses by staying on budget, estimating monthly costs, and reconciling discrepancies.

• Reporting & Analysis. Provide clear, actionable insights through regular performance reports. Helping make data-driven recommendations to optimize our campaigns.

• Collaborate with our content specialists, designer, and product marketing managers to continuously optimize our campaigns and landingpages.

• Perform ongoing paid keyword discovery, expansion, and optimization.

• Research and analyze competitor campaigns.

Desired Candidate Profile

Qualifications

Our ideal Paid Media Specialist (SaaS) will have:

• 3+ years of experience in a SEM marketing role.

Experience with social media advertising.

Bachelor degree or higher in marketing or a quantitative, test-driven field.

Experience in running search campaigns in multiple languages.

Established track record of analytical ability to interpret data and insights.

Experience with attribution modelling.

Basic experience in running (A/B) experiments.

Strong understanding of the full marketing funnel and driving ROI.

Motivated, team-player, hands-on with excellent communication skills.

Experience working within a Tech- and Start-up/scale-up environment, preferably with a SaaS product.

Excellent command of the English language, both spoken and written.

Fluency in German, French, or Italian is an advantage.

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