Paid Media Advertising Specialist

InZone; United Arab Emirates; On-site; AED 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a dynamic Paid Ad Specialist to spearhead innovative advertising campaigns across multiple platforms. This role involves developing and managing paid advertising strategies, conducting in-depth keyword and audience analysis, and creating compelling ad content that drives engagement. The ideal candidate will stay abreast of industry trends and best practices, ensuring campaigns are optimized for maximum performance. Join a vibrant team and contribute to impactful marketing efforts that enhance brand visibility and drive results in a competitive digital landscape.

Qualifications

• Bachelor's degree in marketing or related field required.
• Proficiency in Google Ads and Facebook Ads Manager essential.

Responsibilities

• Develop and manage paid advertising campaigns across various platforms.
• Monitor campaign performance and optimize for better ROI.

Skills

Paid Advertising Campaign Management

Keyword Research

Audience Analysis

Ad Copywriting

Performance Analysis

Digital Advertising Trends

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Advertising

Bachelor's Degree in Business

Tools

Google Ads

Facebook Ads Manager

LinkedIn Campaign Manager

Job description

Job Description Paid Ad Specialist

Location: Dubai, UAE (onsite)

Office hours: Mon to Fri, 9.00 am - 6.00 pm

Key Responsibilities:

Develop, implement, and manage paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and other relevant channels.

Conduct thorough keyword research, audience analysis, and competitive analysis to inform campaign strategies.

Create compelling ad copy, engaging visuals, and effective landing pages to enhance campaign performance.

Monitor and analyze campaign performance metrics, providing regular reports and insights to stakeholders.

Optimize campaigns based on performance data to improve ROI, CTR, and conversion rates.

Stay up to date with industry trends, platform updates, and best practices in digital advertising.

Qualifications:

Bachelor's degree in marketing, Advertising, Business, or a related field.

Proficiency in using advertising platforms such as Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, etc.

Certifications in Google Ads, Facebook Blueprint, or other relevant platforms are a plus.