Opening for Assistant Manager Marketing for UAE

IFFCO Group; Sharjah; On-site; AED 120,000 - 150,000; Full time

Job summary

A leading company in the FMCG sector is seeking an Assistant Marketing Manager to support trade marketing activities and sales operations. The ideal candidate will develop strategies, manage team performance, and ensure effective execution of promotional activities. This role requires strong analytical skills and experience in trade marketing.

Qualifications

• Minimum 6 years of related experience, including trade marketing within the FMCG industry.

Responsibilities

• Support the Manager Trade Marketing in executing trade marketing activities.
• Develop RTM strategy documents and assist in channel sales strategies.
• Ensure daily sales tracking reports and maintain customer database.

Skills

Trade Marketing

Sales Management

Data Analysis

Education

Bachelor’s degree in Marketing

MBA or Postgraduate Diploma in Management

Job description

Job Title: Assistant Marketing Manager

Location: Sharjah, United Arab Emirates

Job Summary:

1. Support the Manager Trade Marketing in executing trade marketing activities for assigned categories, ensuring smooth implementation.
2. Handle sales and operations for the business unit, liaising with the sales team to conduct promotional activities and achieve targeted volumes, market executions, and OSA targets.

Roles & Responsibilities:

1. Develop RTM strategy documents in coordination with the Manager Trade Marketing to implement operating plans and achieve business targets.
2. Assist in developing short-term and long-term channel sales strategies for Modern Trade customers.
3. Ensure daily sales tracking reports and monthly target updates based on forecasts.
4. Maintain and validate customer master database, including trade licenses, passports, and credit limits.
5. Analyze customer data reports to study trends.
6. Coordinate training for the sales team on MIS to ensure data accuracy.
7. Update RTM documents annually.
8. Maintain high field capability scores by evaluating field activities and training sales representatives.
9. Drive FCS across markets through regular tracking and review sessions.
10. Ensure on-shelf availability (OSA) and track related reports.
11. Meet regional coverage targets and report on retailer coverage.
12. Support in developing promotional displays and POS materials.
13. Monitor trade marketing expenses and ensure effective merchandising in stores.
14. Plan sales routes and forecast targets, assisting in cascading targets to sales reps.
15. Align trade marketing strategies with sales objectives.
16. Prepare business review reports and presentations.
17. Develop systems and policies for employee capability enhancement.
18. Manage team workload, training, performance reviews, and employee engagement.

KPIs:

• On-shelf availability (OSA)
• Achievement of sales targets
• RTM document development and updates
• Coverage setup as per RTM
• 80% ECO of direct coverage
• Budget management
• Forecast accuracy
• Stock freshness

Experience & Qualification:

• Minimum 6 years of related experience, including trade marketing within the FMCG industry.
• Bachelor’s degree in Marketing; MBA or Postgraduate Diploma in Management with specialization in Marketing from a reputed university preferred.