EN JOB DESCRIPTION
POSITION PURPOSE
- Manage all trade marketing elements linked to customer experience and journey instore.
- Lead with all key planning and cross functional teams the retail marketing calendar for Sephora Middle East across all regions.
- Manage and develop the in-store animation calendar across the full Sephora Network ensuring all 360 touchpoints are met.
- Manage and facilitate projects with internal and external stakeholders to ensure all 360 touchpoints are met during KCPs and thematic animations.
- Directly project manage and lead all in-store build development and pop-ups as required.
- Manage the design and all in-store visibility elements including all visual merchandising for new store destinations and regional animation rollouts.
KEY ACCOUNTABILITIES
- Build out in-store guidelines and requirements in coordination with Sephora EME to ensure all in-store and online guidelines (brand and institutional) are being executed accurately across the region.
- Lead the development of the in-store animation calendar across the full Sephora Network ensuring all 360 touchpoints are met (including cross-functional stakeholders outside store environments).
- Facilitate and execute all stages of the animation process including design, coordination, production, and ensuring delivery of qualitative and relevant messaging through both in-store attractivity and conversation.
- Liaise with cross-functional departments to ensure all key messaging and touchpoints on the customer journey are relevant and impactful, maintaining the Sephora Editorial Tone of Voice.
- Manage all timelines, key documents, and trackers for all countries to ensure all deliverables and due dates are met as per concept, production, and delivery.
- Manage all cross-functional department relationships to ensure all touchpoints are met and key storytelling is developed and maintained.
- Manage all special project coordination activities including communication and updates from cross-functional departments and the European/Middle East Team.
- Manage all retail marketing support and activities for store openings and events.
- Manage the maintenance of the yearly budget for Animation In-Store Marketing and other retail activities.
- Manage the Regional Store Window facilitation across all markets.
VISUAL MERCHANDISING
- Lead the development of attractive in-store designs for different categories based on business requirements.
- Coordinate all stages of design, production, and installation, including quality control checks.
- Manage the development and rollout of all category fixtures across the region.
- Lead the maintenance of the Category Fixture Budget, ensuring cost optimization.
- Develop and maintain all Category and Permanent Fixture Guidelines.
BRAND ACTIVATIONS
- Develop and maintain all animation fixture guidelines, including Regional Pop-Ups and other permanent fixtures.
- Manage approval of brand animation designs and technical drawings with internal teams prior to approval.
- Ensure all brand animations are executed according to Sephora Guidelines.
AGENCY/SUPPLIER RELATIONS
- Provide necessary information to suppliers, including files and production elements.
- Manage communication between Sephora Europe and local markets to meet deadlines and deliverables.
- Build and maintain successful relationships with suppliers and business partners.
- Coordinate with suppliers and internal teams on special projects.
SKILLS, EXPERIENCE & PERSONALITY
- The candidate should have a university degree and 3-4 years of experience in marketing or visual merchandising in a medium to large organization.
- Fluent in English with excellent MS Office skills (PowerPoint & Excel).
- Strong communication and prioritization skills, able to work in a fast-paced environment.
- Willing to travel within the region as required.
- Must embody Sephora Culture DNA and EVP, with authentic communication, coordination, influencing skills, and enthusiasm for a dynamic environment.
Most importantly, the candidate needs to live and breathe Sephora Culture.
Required Experience: Manager