Open Jobs Digital Analytics Manager 261738

Sephora; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

An established industry player is seeking a Digital Analytics Manager to lead web analytics strategies and tag management efforts. In this pivotal role, you'll leverage your expertise in Google Analytics 4 and JavaScript to design and implement effective analytics solutions. You'll collaborate with cross-functional teams, providing valuable insights that drive data-informed decisions and enhance user experience. This position offers a unique opportunity to shape digital marketing strategies and contribute to the growth of a leading brand in the beauty industry. If you are passionate about data and thrive in a dynamic environment, this role is perfect for you.

Qualifications

• 5+ years in web analytics with strong data analysis skills.
• Expertise in Google Analytics and tag management systems.

Responsibilities

• Design and support web analytics strategies aligned with business goals.
• Provide insights based on web analytics data to improve user experience.

Skills

Data Analysis

Google Analytics 4

Tag Manager

JavaScript

Excel

SQL

Data Visualization

Problem Solving

Stakeholder Management

A/B Testing

Tools

Looker Studio

Power BI

Big Query

Content Square

Job description

EN JOB DESCRIPTION

POSITION PURPOSE:

• The Digital Analytics Manager needs to have a strong understanding of tag management tools, web analytics tracking tools, and data analysis techniques. This requires hands-on experience in Google Analytics 4 and Tag Manager with JavaScript (creating events & triggers).
• Excellent planning, organization, problem identification/resolution skills, and data analysis skills are critical for success.
• You should also possess excellent communication and problem-solving skills to provide valuable insights and recommendations.
• By implementing effective tag management & web analytics strategies, you can help businesses make informed decisions and achieve their digital marketing objectives.

KEY ACCOUNTABILITIES

• Champion the needs of the Sephora Middle East customer and local business stakeholders to ensure local requirements are prominent on the roadmap.
• Design, develop, and support the web analytics instrumentation architecture. Own all Google Analytics and Tag Manager environment & processes.
• Design, develop, implement, and manage tag management and web analytics strategies that align with the business goals.
• Oversee and organize various third-party tags, manage existing pixels, implement new pixels, retrieve info about pixels, implement custom events, user management, and troubleshooting.
• Ensure the integrity and accuracy of the tagging environment by continually monitoring tags both manually and with automated tools.
• Develop custom analytics JavaScript to create events and triggers in Tag Manager.
• Proficient understanding of cross-browser compatibility issues and workarounds.
• Consistently evaluate and revise the environment where necessary to improve stability, flexibility, scalability, and future-proofing, including debugging, troubleshooting, and fixing configuration issues.
• Create, implement, and manage a tracking plan to capture customer behavior in GA4 on Web and App.
• Perform regular audits to ensure data quality, accuracy, and completeness of information regarding Tag Manager and Analytics considering internal requirements.
• Provide insights and recommendations based on web analytics data to help improve website performance and user experience.
• Create custom reports and dashboards using web analytics tools such as Google Analytics 4, Looker Studio, Power BI, Excel, or other analytics tools using Big Query data.
• Collaborate with cross-functional teams to identify opportunities for optimization and growth through data-driven insights.
• Stay up to date with industry trends and best practices in web analytics and digital marketing.
• Conversion API tracking setup for the main marketing platforms: Facebook, Snapchat, and TikTok.
• Train and educate clients on how to use web analytics tools and interpret data to make informed decisions.
• Communicate effectively with team members to ensure successful completion of projects and deliverables.
• Project management of rollouts for new functions.
• Development of new solutions for complex tracking and tagging requirements.
• Strong stakeholder management.
• Validation and recommendations of digital business requirements for several tools: Analytics, Google Tag Manager, & CMS.
• Support Business Analysts and Digital Marketing teams with eCommerce dashboards and insights.

SKILLS, EXPERIENCE, AND PERSONALITY

• 5 years experience in analyzing data using web analytics tools.
• Expertise in tag management systems like Commander, ACT, GTM, etc.
• Experience with Google Analytics (UA and GA4).
• Advanced data querying on Big Query.
• Expertise in data visualization & reporting on Looker Studio, Power BI, etc.
• Strong knowledge of online marketing channels and channel attribution.
• Proficiency in Excel and SQL.
• Understanding of A/B testing methodologies.
• Ability to provide data-driven recommendations.
• Experience with heat mapping tools like Content Square.
• Knowledge of website usability testing.

Most importantly, the candidate needs to live and breathe Sephora Culture.

Required Experience:

Manager