Omnichannel Direct Communications Intern

General Motors; Dubai; Hybrid; AED 200,000 - 300,000; Full time

Job summary

General Motors is seeking an Omni Channel Direct Communications Intern in Dubai to support CRM activities. The role involves collaborating on marketing initiatives, enhancing customer engagement strategies, and requiring a passion for automotive branding. Ideal candidates are pursuing degrees in Marketing or related fields, possess strong communication skills, and have a creative mindset.

Qualifications

• Currently pursuing a degree in Marketing, Communications, Business, or related field.
• Proficient in English; knowledge of Arabic is a plus.

Responsibilities

• Assist in crafting and executing CRM strategies to enhance customer retention and loyalty.
• Monitor and optimize CRM lead management platforms.

Skills

Communication

Critical Thinking

Digital Marketing

Education

Currently pursuing a degree in Marketing or related field

Tools

Analytics tools

Marketing automation platforms

Content management systems

Job description

This role is categorized as hybrid. The successful candidate is expected to report to the office at minimum three times per week or as dictated by the business, and work remotely two times per week.

The Role

The Omni Channel Direct Communications Intern will support the execution of CRM activities, focusing on implementing strategies and initiatives including lead management platform management and marketing communications to enhance vehicle purchase rates. This internship offers exposure to various marketing and communications functions within the automotive sector, including the formulation of communications via direct 1:1 channels such as WhatsApp, push notifications, email, and SMS, as well as enhancing personalized shopping experiences in-showroom.

What You'll Do

1. Assist in crafting and executing CRM communication strategies to improve customer conversion, retention, and loyalty, emphasizing hyper-personalization.
2. Support campaign brainstorming and development to ensure brand and messaging consistency, maximizing impact and minimizing customer exit.
3. Monitor and optimize CRM lead management platforms to enhance dealer sales user interfaces.
4. Coordinate with CRM agencies to ensure timely campaign delivery with minimal defects.
5. Implement A/B testing and multivariate testing frameworks to improve CRM engagement and conversion rates.
6. Collaborate with internal teams and external partners to execute marketing initiatives.
7. Contribute to content creation and storytelling to boost brand engagement.
8. Monitor and evaluate the effectiveness of omnichannel marketing efforts, suggesting optimizations.

Your Skills & Abilities

Knowledge and Experience:

• Passionate about automotive, branding, and customer engagement.
• Understanding of digital marketing, CRM, or customer journey mapping.
• Excellent written and verbal communication skills.
• Knowledge of analytics tools, marketing automation platforms, and content management systems.
• Creative thinker with attention to detail and problem-solving skills.
• Proven ability to collaborate and negotiate effectively across diverse teams.
• Proficiency in English; Arabic language skills are an asset.

Education

Currently pursuing a degree in Marketing, Communications, Business, or a related field.

Skills

• Multi-tasker with negotiating, facilitation, and influencing skills.
• Strong communication, presentation, and interpersonal skills.
• Critical thinker with excellent organizational and time management skills.
• Creative problem-solver with business acumen.
• Ability to embrace and contribute to an inclusive team culture.