Officer - Digital Marketing

Transguard Group; Dubai; On-site; AED 30,000 - 60,000; Full time

Job summary

An innovative firm is seeking a Digital Marketing Officer to enhance brand awareness and align digital campaigns with business objectives. This role involves developing comprehensive strategies, reviewing engaging content across platforms, and staying updated on industry trends. You'll collaborate with internal teams to ensure the digital marketing efforts resonate with the company's vision. If you're passionate about digital marketing and eager to drive impactful campaigns, this is an exciting opportunity to make a significant contribution in a dynamic environment.

Qualifications

• Experience in developing and implementing digital marketing strategies.
• Strong understanding of content creation and performance metrics.

Responsibilities

• Assist in developing digital marketing strategies aligned with business goals.
• Monitor budgets and analyze performance metrics to maximize ROI.

Skills

Digital Marketing Strategy

Content Creation

Performance Analysis

Social Media Management

Budget Monitoring

Education

Bachelor's Degree in Marketing or related field

Tools

Google Analytics

Social Media Platforms

Email Marketing Tools

Job description

Dubai, UAE Posted 2 days ago Expires in 2 months

Transguard Workforce Solutions is the UAE’s leading provider of unique and innovative HR solutions. With a decade of experience in the region and a team that possesses extensive knowledge of the market, we provide a fully integrated HR solution.

We are currently recruiting for a Officer – Digital Marketing for one of our Government client to be based out of their Dubai office.

Job Purpose:

To coordinate and provide support to the internal stakeholders and ensure aligning the digital media campaigns with company's guidelines and policies and create brand awareness of and value propositions of company's communications strategy and overall business objectives.

Job Responsibilities:

Digital Marketing

• Assist with developing and implementing a comprehensive digital marketing strategy aligned with business objectives.
• Review the digital content for various platforms, including websites, social media, email campaigns, and other online channels and ensuring that the content is relevant, engaging and aligned with company's branding guidelines.
• Stay updated on the latest trends and best practices regarding industry trends and emerging digital marketing technologies to enhance the organization's presence.
• Assist in monitoring budgets, analyse performance metrics, and adjust strategies to maximize ROI.
• Provide regular reports and insights on the performance of digital marketing campaigns and overall online presence.
• Work closely with internal stakeholders such as sales, product management, and customer service to align digital marketing campaigns with overall company’s strategy.

Policies, Systems, Processes and Procedures

• Follow all relevant departmental policies, processes, standard operating procedures, and instructions so that work is carried out in a controlled and consistent manner.
• Contribute to the identification of opportunities for continuous improvement of section systems, processes and practices taking into account ‘international best practice’, improvement of business processes, cost reduction and productivity improvement.

Reporting

• Ensure that all functional reports are prepared timely and accurately and meet company's requirements and quality standards.

Health, Safety and Environment within GCAA

• Ensure compliance with all relevant health, safety, quality and environmental management procedures and controls to guarantee employee safety, legislative compliance, delivery of high-quality products/services and a responsible environmental attitude as per IMS available standards.

Other Tasks/ Accountability

• Perform additional tasks relevant to the role / area of expertise as requested by the management to be able to achieve the objectives/commitments.