Multi Property Digital Marketing Manager

Marriott Hotels Resorts; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

An established industry player is seeking a dynamic eCommerce Manager to drive innovative marketing strategies for their hospitality offerings. This role is pivotal in executing eCommerce initiatives, managing social media channels, and developing targeted campaigns that enhance brand visibility and customer engagement. You will collaborate closely with various departments to ensure that marketing efforts align with sales objectives, creating a seamless experience for guests. If you are passionate about digital marketing and eager to make a significant impact in a vibrant environment, this opportunity is perfect for you.

Qualifications

• 4 years experience in sales, marketing, or digital eCommerce required.
• Hospitality marketing or agency experience preferred.

Responsibilities

• Execute eCommerce strategies for rooms and catering business.
• Manage social media channels to enhance brand visibility.
• Develop targeted marketing campaigns to drive consumer awareness.

Skills

eCommerce Strategy

Digital Marketing

Social Media Management

Brand Management

Customer Engagement

Education

2-year degree in eCommerce, Marketing, or Business Administration

4-year bachelor's degree in eCommerce, Marketing, or Business Administration

Tools

Social Media Platforms

Email Marketing Tools

Digital Advertising Tools

Job description

Description

JOB SUMMARY

The position is responsible to execute eCommerce strategies effectively to implement for rooms and catering business. This position pulls through marketing programs and leverages sales channels and platforms based on the local needs of properties to position the hotel and its offerings in a relevant way to potential guests. Manage the day-to-day activities for social media channels. Participate in online conversations to build brand visibility, customer satisfaction, and marketing/ecommerce support. This role helps build direct marketing plans, targeted campaigns, and activated channels to the end of driving consumer awareness and preference, increasing market share and building broader portfolio and brand awareness. This role assists with building deep partnerships with their Marketing teams to verify all local social and digital marketing efforts are effectively integrated with the selling efforts for the organization.

CANDIDATE PROFILE

Education and Experience

Required:

2-year degree from an accredited university in eCommerce, Marketing, Business Administration, or related major and 4 years experience in the sales, marketing, digital eCommerce, or related professional area; hospitality marketing or agency experience preferred.

OR

4-year bachelor’s degree in eCommerce, Marketing, Business Administration, or related major; 2 years experience in the sales, marketing, digital eCommerce, or related professional area; hospitality marketing or agency experience preferred.

CORE WORK ACTIVITIES

Digital Strategy

1. Verifies hotels eCommerce strategies are effectively implemented in the online platform.
2. Verifies compliance and participation in company promotions and eCommerce channels.
3. Promotes and protects brand equity.
4. Understand the working relationships between sales revenue and F&B.
5. Demonstrates knowledge of job-relevant issues, products, systems, and processes.
6. Executes annual marketing plan to budget in consultation with the General Manager, Food and Beverage leader, Operations leaders, Sales & Revenue leaders, and eCommerce leaders.
7. Partners with Operations, Food & Beverage, and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotel.
8. Acts as the liaison between the marketing department and advertising agency on the tactical advertising campaigns, creative and media plans, particularly for food and beverage promotions.
9. Partners with property Revenue Management to verify correct offer loading, verifying advertisement targeting is correctly directed at relevant consumer groups.
10. Verifies all advertising for the hotel in digital channels is in alignment with brand voice.
11. Facilitates social media engagement and updating content in local digital channels (e.g. hotel website, travel sites).
12. Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly.

Marketing and Communication Partnership

1. Assists in the development of the cluster marketing plan (e.g. retargeting campaign, OTA marketing, etc.).
2. Develops the offer landing page on Marriott for cluster offers.
3. Identifies and obtains Marriott and OTA marketing and merchandising placements as appropriate.
4. Creates minisites for domestic segment marketing efforts where needed (e.g. Weddings).
5. Develops and executes promotions campaign in F&B, weddings, spa, rooms, and conferences through relevant digital and social media channels.
6. Executes email marketing and display advertising.

ADDITIONAL RESPONSIBILITIES

1. Maintains frequent active engagement with Digital leads to verify alignment, pull-through, and 2-way communication about status, performance evaluation, opportunities, and issues related to online programs and initiatives.
2. Focuses on supporting region-wide digital engagement via social media (e.g. Facebook, Twitter, Sina Weibo, WeChat).
3. Facilitates social media engagement, hotel website content update (especially for Food & Beverage outlets), and updating content in other digital channels (e.g. hotel websites).
4. Supports the promotions campaign in F&B, weddings, spa, rooms, and conferences through relevant social media channels.

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive people-first culture. We are committed to nondiscrimination on any protected basis such as disability and veteran status or any other basis covered under applicable law.

Required Experience:

Manager