Mobile App Growth Strategist

Tanqeeb; Abu Dhabi; On-site; AED 120,000 - 180,000; Full time

Job summary

Tanqeeb in Abu Dhabi is seeking an experienced mobile app growth specialist to develop and execute growth strategies, drive user acquisition through paid and organic channels, and plan campaigns across Google, Meta, and TikTok.

You will conduct ASO, monitor performance, analyze data, run A/B tests, and stay ahead of mobile marketing trends, leveraging GA4, Firebase, and AppsFlyer to optimize downloads, retention and lifetime value.

Qualifications

• 2–5 years of experience in mobile app growth or digital marketing.
• Strong knowledge of ASO, user acquisition, and performance marketing.
• Experience with analytics and marketing tools such as GA4, Firebase, AppsFlyer, or similar.
• Experience with Google Ads, Meta Ads, TikTok Ads, or similar platforms.
• Strong analytical, creative, and problem-solving skills.
• Good communication and teamwork skills.
• Understanding of iOS and Android app ecosystems.

Responsibilities

• Develop and execute mobile app growth strategies.
• Drive user acquisition through paid and organic channels.
• Plan and manage campaigns across Google, Meta, TikTok, and other platforms.
• Conduct ASO and optimize app store listings.
• Monitor app performance, downloads, retention, conversions, and LTV.
• Analyze data and identify opportunities for growth.
• Conduct A/B testing and optimize campaigns and creatives.
• Stay updated with mobile marketing trends and best practices.

Skills

Mobile app growth

Digital marketing

ASO

User acquisition

Performance marketing

GA4

Firebase

AppsFlyer

Google Ads

Meta Ads

TikTok Ads

Analytics

Communication

Teamwork

iOS/Android ecosystems

Job description

Tanqeeb in Abu Dhabi is seeking an experienced mobile app growth specialist to develop and execute growth strategies, drive user acquisition through paid and organic channels, and plan campaigns across Google, Meta, and TikTok.

You will conduct ASO, monitor performance, analyze data, run A/B tests, and stay ahead of mobile marketing trends, leveraging GA4, Firebase, and AppsFlyer to optimize downloads, retention and lifetime value.