Mindshare: Media Executive- UAE national

Group M Worldwide Inc.; United Arab Emirates; On-site; AED 30,000 - 60,000; Full time

Job summary

An established industry player is seeking a Media Executive to support multi-channel media planning across a diverse client portfolio. This role involves developing a deep understanding of media channels, monitoring competitive activities, and assisting in the creation of optimized media plans. The ideal candidate will have a background in Media Planning or Advertising, with strong project management skills and attention to detail. Join a dynamic team and contribute to innovative media strategies that drive brand success in a competitive landscape.

Qualifications

• 1+ years of experience in Media Planning or Advertising.
• Bachelor's degree in Marketing, Advertising, Media, or Journalism.
• UAE Passport & National Family Book required.

Responsibilities

• Develop understanding of media channels and optimize performance.
• Monitor competitive activities and prepare reports.
• Support Manager in creating multi-channel media plans.

Skills

Media Planning

Project Management

Analytical Skills

Detail Oriented

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Advertising

Bachelor's Degree in Media

Bachelor's Degree in Journalism

Job description

The Media Executive supports the Media Manager with multi-channel media planning activities across an assigned portfolio of clients.

Job responsibilities:

• To develop a deep understanding of all media channels and how each is planned, evaluated and optimized.
• To monitor all competitive activities and develop competitive reports for various accounts on a regular basis.
• To support the Manager in devising the channels' strategy: define the channels' role, identify how the brand will behave in the channel and specify the components that will be optimized within each channel.
• To support the Manager in adapting all selected channels to deliver the strategic direction & connections architecture.
• To work with the Manager on devising the optimized multi-channel media plan and manage the final budget allocation by medium taking into account the Connections Plan and the brief from the Connection Planner.
• To support the Manager in liaising with various media groups that contribute to the overall media plan development process.
• To support Manager in developing media plan rationales.
• To work with the team on monitoring the results of campaigns, and optimizing the performance.
• To ensure reports are sent to the client as per the agreed frequency and agreed on template along with proper analysis, learnings, and recommendations.
• To support the Manager in organizing regular meetings with the client to discuss the performance of the activities utilizing the loop room when and where needed.
• To work closely with the Manager and media partners to create tailored proposals and opportunities for an account based on brand’s objectives and goals.

Required Skills:

• Experience of 1 years, ideally in Media Planning, or in Advertising or Media vendors
• Holder of a bachelor’s degree in Marketing or Advertising or Media or Journalism
• Preferred languages: English – Arabic is a must.
• Detail oriented and proficient at managing projects, organizing, prioritizing and structuring workload.
• UAE Passport & National Family Book required