MEO Product Planning Lead — Hybrid (MEA)

General Motors Company

Dubai

Hybrid

AED 514,000 - 698,000

Full time

2 days ago

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Job summary

General Motors is seeking a MEO Product Planning Manager to shape the Middle East, Egypt and North Africa portfolio, guiding products from strategy through handover to marketing. You will partner across Finance, Sales, Market Research and AMEO to craft business cases and test pricing, content and offers for regional markets.

The role requires 7+ years in product planning with strong analytics, cross-functional collaboration and presentation skills.

Qualifications

Undergraduate degree in Engineering, Business, Marketing, Finance or a related field.
7+ Years of experience in product planning, strategy, pricing or market analysis in the automotive industry or a related sector.
Knowledge of the mobility landscape, including competitors and customer trends.
Knowledge of Chinese OEM strategies and offers in GCC and African markets.
Financial understanding of GM’s product business and the ability to build or contribute to product business cases.
Cross-functional experience and the ability to align stakeholders around a common direction.
Strong competitive analysis and data analysis skills, including proficiency in Excel.
Ability to prioritize competing tasks and adapt quickly to market developments.
Strong presentation skills and the ability to explain complex information clearly and persuasively.
Demonstrated facilitation, negotiation, stakeholder management and problem-solving skills.
Ability to set clear objectives, drive timely decisions and hold stakeholders accountable for agreed actions.

Responsibilities

Build and maintain product strategies and lifecycle plans for assigned segments and markets, recommending portfolio additions, changes, streamlining or exits.
Monitor competitor launches, pricing, trims, powertrains, content, incentives and distribution, and provide leadership with regular competitive updates.
Benchmark GM products against key competitors and conduct country-and segment-level portfolio gap analyses to prioritize opportunities by volume and share potential.
Develop and evaluate counter-positioning options, including content, pricing, trim, timing and new offers, with clear trade-offs and a recommended course of action.
Partner with Finance, Sales & Distribution and Market Research to develop business cases and test product, price and content choices against customer value, margin and volume potential.
Represent market needs to GMI/Export, Homeroom, Joint Venture and AMEO teams, and prepare and advance studies, change requests and Notices of Decision through the appropriate forums.
Coordinate with Product Marketing, Sales & Distribution, Quality and Homeroom/JV teams to keep launches on track, raise readiness risks early and resolve issues that could delay decisions or market delivery.