MENA Marketing (Crypto / Blockchain / Web3)

XT.COM Exchange; Dubai; On-site; USD 60,000 - 90,000; Full time

Job summary

XT.COM Exchange is seeking a MENA Marketing Specialist to enhance brand influence and drive user acquisition in the Middle East. This role requires strategic thinking and a strong understanding of the local market, focusing on developing localized marketing plans and managing brand activities. The ideal candidate will have over 3 years of experience in the crypto or blockchain sectors and be fluent in Arabic or English.

Qualifications

• Over 3 years of marketing experience in Middle Eastern crypto, Web3, or blockchain sectors.
• Fluent in Arabic or English; multilingual skills are a plus.
• Deep understanding of the Middle Eastern market, especially GCC countries.

Responsibilities

• Develop localized marketing strategies for the Middle East.
• Manage brand building efforts including media relations and events.
• Implement activities to increase registration and transactions.

Skills

Brand building

Event planning

Channel development

Market research

User acquisition

Strategic thinking

Education

Bachelor’s degree in Marketing, Media, International Relations, or Finance

Job description

Direct message the job poster from XT.COM Exchange

Global Talent Acquisition | Business Development, Finance & Technology

XT.COM is a global blockchain ecosystem and cryptocurrency exchange, with a clear purpose: to serve people worldwide by providing access to new financial and other opportunities backed by blockchain technology. We aim to lead innovation in web3 technology to shape the future of the financial services industry and positively impact businesses across sectors.

Working at XT.COM means being part of a collaborative global team and partners, working towards our purpose through building, designing, advising, investing, partnering, and supporting innovative projects worldwide. Our team comprises disruptors, change-makers, entrepreneurs, creatives, and market movers committed to creating unprecedented change.

We seek a MENA Marketing Specialist with strong crypto industry experience, strategic thinking, and local market understanding. This role involves developing localized marketing plans aligned with the platform's overall strategy, enhancing brand influence, and driving user acquisition and market operations in the region.

Responsibilities

1. Market Strategy Development and Execution
2. Develop localized marketing strategies for the Middle East based on the company's global brand strategy.
3. Create marketing plans to boost brand awareness, user trust, and engagement.

1. Brand Building and Promotion
2. Manage brand building efforts including media relations, social media, content, and events.
3. Build relationships with local KOLs, media, and community partners.

1. Lead Online and Offline Activities
2. Organize online and offline events to increase visibility and loyalty.

1. User Growth and Retention
2. Implement activities to increase registration, deposits, and transactions.
3. Analyze user data to optimize acquisition and conversion.

1. Market Research and Local Insights
2. Conduct market research, gather feedback, analyze competitors, and recommend strategies.
3. Understand local culture, religion, and language to ensure effective localization.

1. Content and Communication Management
2. Manage social media accounts (Twitter, Instagram, Telegram, YouTube).
3. Coordinate with teams to produce localized content and materials.
4. Support product launches, events, and brand promotion efforts.

Qualifications

• Bachelor’s degree or higher in Marketing, Media, International Relations, or Finance preferred.
• Fluent in Arabic or English; multilingual skills are a plus.
• Over 3 years of marketing experience, preferably in Middle Eastern crypto, Web3, or blockchain sectors.

Skills Required

• Deep understanding of the Middle Eastern market, especially GCC countries.
• Knowledge of local social media platforms, media landscape, and user preferences.
• Skills in brand building, event planning, and channel development.
• Strong motivation, execution skills, resilience, teamwork, and willingness to travel.