Media Specialist

ADC; Fahid Island; On-site; AED 60,000 - 120,000; Full time

Job summary

A leading marketing firm in Abu Dhabi Island is seeking a Media Specialist to architect cross-channel campaigns that maximize brand reach. You will analyze audience data and negotiate with vendors while ensuring effective budget allocation. The ideal candidate has a Bachelor’s degree in a relevant field and 2-5 years of experience in media planning or buying, along with strong negotiation and analytical skills. This position offers an opportunity to creatively impact marketing strategy and drive measurable results.

Qualifications

• 2-5 years of experience in media planning, buying, or related roles.
• Strong knowledge of media platforms including digital, social, print, and broadcast.
• Ability to analyze data and translate insights into actionable strategies.

Responsibilities

• Plan and optimize paid and organic media placements.
• Analyze audience demographics and engagement metrics.
• Negotiate with vendors for programmatic ad buys.

Skills

Media planning

Data analysis

Negotiation

Project management

Communication

Education

Bachelor’s degree in Marketing, Communications, Media Studies

Tools

Google Analytics

Facebook Ads Manager

Job description

LocationAbu Dhabi Island And Internal Islands City

SpecialismMarketing / Digital Marketing / Advertising

The media specialist serves as the architect of cross-channel campaigns, strategically planning and optimizing paid and organic media placements to maximize brand reach. The professional analyzes audience demographics, platform algorithms, and engagement metrics to allocate budgets effectively across digital, broadcast, and print channels. The media specialist negotiates with vendors, manages programmatic ad buys, and A/B tests creatives to improve conversion rates while maintaining brand consistency. Working closely with content creators and analytics teams, the media specialist ensures every dollar spent delivers measurable ROI through sophisticated tracking of KPIs like CTR, viewability, and customer acquisition costs.

Beyond execution, the media specialist stays ahead of emerging platforms and format innovations—from connected TV to shoppable social media—adapting strategies to capitalize on shifting consumer behaviors. The role requires balancing data-driven decisions with creative thinking, whether refining targeting parameters for programmatic campaigns or troubleshooting ad delivery issues. The media specialist's expertise transforms marketing objectives into media plans that cut through the noise, driving both brand awareness and lead generation. Regular reporting to stakeholders demonstrates how media performance aligns with broader business goals, making the media specialist a vital bridge between marketing strategy and real-world results.

• Bachelor’s degree in Marketing, Communications, Media Studies, or related field.
• 2-5 years of experience in media planning, buying, or related roles.
• Strong knowledge of media platforms including digital, social, print, and broadcast.
• Proficiency with media analytics and reporting tools (Google Analytics, Facebook Ads Manager, etc.).
• Excellent negotiation and communication skills.
• Ability to analyze data and translate insights into actionable strategies.
• Strong project management and organizational skills.
• Familiarity with advertising technologies (DSPs, programmatic buying) is a plus.