Media Measurement & Optimization Director

dentsu; Dubai; On-site; AED 250,000 - 350,000; Full time

Job summary

A leading media agency in Dubai is seeking a Media Measurement & Optimization Director to oversee media operations and ensure campaign excellence. This role requires extensive experience in ad operations and strong skills in data analysis and stakeholder management. The ideal candidate will manage teams responsible for measurement and analytics, driving performance insights and optimizations for media campaigns. This is a full-time permanent position.

Qualifications

• 10+ years’ experience in media operations, ad operations, or programmatic trading.
• Strong expertise in ad trafficking and campaign setup.
• Experience managing measurement teams and extracting insights from data.

Responsibilities

• Lead agency-wide media operations ensuring compliance and excellence.
• Oversee campaign setup and management.
• Drive insights and reporting for campaign performance optimization.

Skills

Media operations expertise

Ad trafficking

Data analysis

Campaign optimization

Crisis management skills

Stakeholder management

Tools

Campaign management tools

Bidding tools

Job description

Overview

Media Measurement & Optimization Director

Role Purpose: The Director of Media Operations & Measurement is responsible for ensuring dentsu media delivers operational excellence across its digital and programmatic media practice. This role steers internal operations, bidding processes, campaign trafficking, and analytics, ensuring all teams adhere to consistent standards, tools, and processes. The Director also leads measurement and reporting, providing clarity on campaign performance, testing new bidding solutions, and driving continuous optimization across the business.

Responsibilities

• Lead agency-wide media operations, ensuring alignment in processes, compliance, and operational excellence.
• Own digital excellence in trading operations, including bidding tools, strategy frameworks, and testing new optimization technologies.
• Oversee campaign setup, trafficking, naming conventions, and account stewardship, ensuring consistency across teams.
• Manage measurement and analytics teams, overseeing campaign performance reporting, insights generation, and visualization / dashboarding.
• Identify what is working (and what is not) across campaigns, providing clear direction for optimization and process improvement.
• Lead crisis management through strong operational processes and innovative solutions.
• Collaborate with trading and product teams to implement new bidding technologies and optimization strategies.
• Establish governance and best practices for campaign analytics, trafficking, and reporting standards.
• Ensure integration of campaign insights into planning, trading, and client reporting.

Qualifications & Experience

• 10+ years’ experience in media operations, ad operations, programmatic trading, or measurement / analytics leadership.
• Strong expertise in ad trafficking, campaign setup, DSP / SSP operations, and bidding strategies.
• Proven experience managing measurement teams and translating data into actionable insights.
• Familiarity with campaign management and reporting tools (ad servers, DSPs, DMPs, visualization tools).
• Strong problem-solving and crisis management skills, with ability to implement operational solutions at scale.
• Exceptional stakeholder management, with the ability to enforce standards and drive cross-team adoption of processes.

Location: Dubai

Brand: Dentsu

Time Type: Full time

Contract Type: Permanent