Media Buyer

Global Clinic; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

A leading media firm in Dubai is seeking a skilled Media Buyer to execute successful advertising strategies. The role involves extensive market research, negotiation, and collaboration with creative teams to ensure impactful campaigns. Ideal candidates will possess a Bachelor's in Marketing and at least 3 years of experience in the field. Strong analytical and negotiation skills, along with fluency in English, are essential for success in this role.

Qualifications

• Minimum 3 years of experience in media buying or planning.
• Industry certifications such as Google Ads or Facebook Blueprint preferred.
• Experience with programmatic advertising and tools like DSPs.

Responsibilities

• Conduct market research and analyze media consumption habits.
• Negotiate and purchase advertising space across platforms.
• Monitor and adjust campaign performance metrics.

Skills

Analytical Skills

Negotiation

Communication

Problem-solving

Fluency in English

Education

Bachelor's degree in Marketing or Advertising

Tools

Data analysis tools

Job description

Any Arab National, Any European National

Any

Vacancy

1 Vacancy

Job Description

• Conduct thorough market research to identify target demographics and analyze media consumption habits, ensuring campaigns reach the right audience effectively.
• Negotiate and purchase advertising space across various platforms, including digital, print, radio, and television, to secure the best rates and placements.
• Develop and execute strategic media plans that align with client objectives, optimizing budget allocation for maximum return on investment (ROI).
• Monitor and analyze campaign performance metrics in real-time, making data-driven adjustments to enhance effectiveness and achieve desired outcomes.
• Collaborate with creative teams to ensure that advertising content aligns with media placements and resonates with the intended audience.
• Establish and maintain strong relationships with media vendors and partners, fostering collaboration and ensuring smooth execution of campaigns.
• Stay updated on industry trends, emerging media channels, and new technologies to continually refine and innovate media buying strategies.
• Prepare detailed reports and presentations for clients, showcasing campaign performance and insights to guide future marketing efforts.
• Manage multiple accounts and projects simultaneously, ensuring timely execution and adherence to deadlines without compromising quality.
• Assist in budget forecasting and financial planning, ensuring transparency and accountability in all media buying activities.

Desired Candidate Profile

• Bachelor's degree in Marketing, Advertising, or a related field is essential to provide foundational knowledge of media principles.
• A minimum of 3 years of experience in media buying or planning, demonstrating a proven track record of executing successful campaigns.
• Industry-specific certifications such as Google Ads or Facebook Blueprint can differentiate candidates by showcasing specialized knowledge.
• Experience with programmatic advertising and familiarity with tools like DSPs and ad exchanges is highly valued in today's digital landscape.
• Fluency in English is mandatory, with additional languages preferred to cater to diverse client needs and global campaigns.
• Strong analytical skills with proficiency in data analysis tools to interpret campaign performance and make informed decisions.
• Excellent negotiation skills are crucial for securing advantageous rates and placements with media outlets and vendors.
• Creative problem-solving abilities to address challenges that arise during campaign execution and optimize strategies on the fly.
• Strong communication skills, both written and verbal, to articulate ideas clearly and collaborate effectively with clients and teams.
• A proactive attitude and a passion for the media landscape, demonstrating eagerness to learn and adapt to the ever-evolving industry.

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