Media Buyer

Nationwide Middle East Properties LLC; Abu Dhabi; On-site; AED 40,000 - 80,000; Full time

Job summary

An innovative firm is seeking a skilled Media Buyer who will be responsible for developing and implementing effective media buying strategies to promote real estate properties across various digital channels. This role involves managing advertising campaigns on platforms such as Google Ads and social media, analyzing performance metrics to ensure maximum ROI, and collaborating with the marketing team to create compelling content. The ideal candidate will stay updated on industry trends and build strong vendor relationships to negotiate effective media placements. If you are passionate about digital marketing and ready to make a significant impact, this is the opportunity for you.

Qualifications

• Experience in developing media buying strategies for real estate.
• Strong analytical skills to optimize campaign performance.

Responsibilities

• Manage and optimize advertising campaigns across digital platforms.
• Collaborate with marketing to create engaging ad content.

Skills

Media Buying

Campaign Management

Content Creation

Market Insights

Vendor Relations

Data Analysis

Tools

Google Ads

Facebook Ads

Instagram Ads

LinkedIn Ads

Job description

· Media Buying & Strategy:
Develop and implement comprehensive media buying strategies tailored to promote real estate properties and services across key digital channels.
Analyze and optimize media buying performance to maximize the effectiveness of advertising campaigns.

· Campaign Management:
Launch, monitor, and manage advertising campaigns on digital platforms including social media (Facebook, Instagram, LinkedIn), Google Ads, and real estate portals.
Continuously analyze campaign performance metrics and optimize strategies to ensure maximum return on investment (ROI).

· Collaboration & Content Creation:
Work closely with the marketing team to create and develop engaging and compelling ad content, ensuring it resonates with the target audience and drives quality leads.

· Market Insights & Trend Monitoring:
Stay up-to-date with industry trends, competitor activity, and emerging digital platforms to identify new opportunities for advertising placements and improve campaign strategies.

· Vendor Relations & Negotiations:
Build and maintain strong relationships with media vendors and negotiate pricing and contracts to ensure cost-effective media buying strategies are implemented.
Ensure that all media placements are on-brand and within budget.

· Reporting & Analysis:
Provide regular reports on media campaign performance, analyzing metrics, and suggesting improvements based on data-driven insights.
Track the performance of different media channels and report on key performance indicators (KPIs).

Requirements

· Media Buying & Strategy:
Develop and implement comprehensive media buying strategies tailored to promote real estate properties and services across key digital channels.
Analyze and optimize media buying performance to maximize the effectiveness of advertising campaigns.

· Campaign Management:
Launch, monitor, and manage advertising campaigns on digital platforms including social media (Facebook, Instagram, LinkedIn), Google Ads, and real estate portals.
Continuously analyze campaign performance metrics and optimize strategies to ensure maximum return on investment (ROI).

· Collaboration & Content Creation:
Work closely with the marketing team to create and develop engaging and compelling ad content, ensuring it resonates with the target audience and drives quality leads.

· Market Insights & Trend Monitoring:
Stay up-to-date with industry trends, competitor activity, and emerging digital platforms to identify new opportunities for advertising placements and improve campaign strategies.

· Vendor Relations & Negotiations:
Build and maintain strong relationships with media vendors and negotiate pricing and contracts to ensure cost-effective media buying strategies are implemented.
Ensure that all media placements are on-brand and within budget.

· Reporting & Analysis:
Provide regular reports on media campaign performance, analyzing metrics, and suggesting improvements based on data-driven insights.
Track the performance of different media channels and report on key performance indicators (KPIs).