MEA E-Business & Digital Commerce Lead

GSK; Dubai; On-site; AED 300,000 - 450,000; Full time

Job summary

A leading consumer health company, GSK is seeking an MEA E-Business & Digital Commerce Lead to shape and own the digital commerce strategy across the Middle East and Africa. The ideal candidate will have over 10 years of industry experience, with a focus on leading digital strategy and collaboration with key stakeholders. This role emphasizes strategic leadership, stakeholder engagement, and the development of innovative digital commerce solutions, within an inclusive and agile work environment.

Qualifications

• 10+ years of relevant industry knowledge in digital channels.
• 5+ years of leadership experience in Gulf Digital Commerce.
• Track record of strategic leadership and process optimization.

Responsibilities

• Lead MEA E-Business planning and strategy.
• Engage with major retail partners for digital commerce.
• Ensure cross-functional delivery of digital marketing efforts.

Skills

Stakeholder Management

Negotiation Skills

Digital Commerce Strategy

Leadership in Matrix Structure

Retail Engagement

Education

Digital/E-Commerce Training

Job description

Hello. Were Haleon. A new world-leading consumer health company. Shaped by all who join us. Together were improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands including Sensodyne Panadol Advil Voltaren Theraflu Otrivin and Centrum through a unique combination of deep human understanding and trusted science. Whats more were achieving it in a company that were in control of. In an environment that were co-creating. And a culture thats uniquely ours. Care to join us. It isnt a question.

With category leading brands such as Sensodyne Voltaren and Centrum built on trusted science and human understanding and combined with our passion knowledge and expertise were uniquely placed to do this and to grow a strong successful business.

This is an exciting time to join us and help shape the future. Its an opportunity to be part of something special.

About the role

The MEA E-Business & Digital Commerce Lead will be the strategic owner of the MEA E-Business & DComm strategy.

They will lead MEA DComm across sales shopper digital shelf and content as well as driving and coordinating key activities with marketing and media teams to ensure cross functional DComm delivery.

They will be responsible and accountable for the MEA DComm number and cross-BU delivery for both the Omni-Channel Pureplay Quick Commerce and E-B2B. They will own the performance and deliverables within DComm digital marketing as well as ensure strategy alignment for our Media Content Shelf and Insights teams in relation to DComm.

This role has an extensive external remit with a focus on gaining alignment with external stakeholders via regular face to face meetings.

Key responsibilities

• Create and embed the MEA strategy for E-Business & DComm be the lead market driving the MEA DComm agenda while collaborating closely with internal stakeholders to deliver channel performance & KPIs.

• Lead the E-Business planning process ensuring end to end multifunctional input and sharing of the MEA plan to the LOCs.

• Supporting the MEA sales teams on delivering Omnichannel business delivery

• Drive E-Business culture throughout the organization by interacting with stakeholders to facilitate an understanding of the importance of E-Business.

• Optimise the E-Business strategy processes ways of working while owning the E-Business annual planning cycle.

• Plan & coordinate key aspects of digital commerce for key markets with a focus on the biggest retailers in the region like Nahdi Instashop Talabat Migros Checkers and Amazon

• Extensive external engagement with the major retail partners as well as attending quarterly customer meetings and events.

• Channel/sub-channel strategies including customer segmentation digital shelf range pricing and shopper activation with relevant functional input.

• Accountable for MEA P&L and market share

• Lead & optimise the core commercial cycle for E-Business in coordination with the LOC E-Business leads (sales planning forecasting demand planning)

• Key interface to marketing brand & media organizations in building brand specific digital commerce plans.

• Explore & identify new customer / business models to expand the MEA E-business with a specific focus on Omni-Channel E-B2B & Quick commerce.

• Creation & execution of market digital commerce capability program across MEA leveraging regional support & content where required.

• Build & support the customer relationship (eJBP planning negotiation terms investment) with regular customer meetings at the Top 5 customers.

• Support channel specific trade terms discussions.

Qualifications and skills

Essential

• Over 10 years of MEA relevant industry knowledge for digital channels and an enhanced awareness of the MEA digital commerce landscape

• Minimum 5 years of Gulf Digital Commerce team leadership experience gained at a top FMCG business

• Wide ranging knowledge of retailers in both pureplay quick Commerce and omnichannel including commercial methodology and retailer engagement

• Extensive experience of strategic leadership within a matrix structure.

• Proven track record of embedding new strategies and processes to optimise DComm performance

• Demonstratable ability to deliver best in class stakeholder management

• Extensive and demonstratable negotiation Skills with MEA customers

• Influencing skills to lead DComm transformation with the ability to influence at all levels
  

Preferred

• Digital / E-Commerce specific training from a recognised external body

• Detailed and extensive experience with Instashop Talabat Nahdi Amazon Carrefour and similar business archetypes

Care to join us. Find out what life at Haleon is really like Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives generates curiosity to create unmatched understanding of each other and promotes fair and equitable outcomes for everyone. Were striving to create a climate where we celebrate our diversity in all forms by treating each other with respect listening to different viewpoints supporting our communities and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you we encourage you to explore with our hiring team what the opportunities are.
As you apply we will ask you to share some personal information which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured Hiring Managers do not have access to this information and we will treat your information confidentially.
Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race color national origin religion sex pregnancy marital status sexual orientation gender identity/expression age disability genetic information military service covered/protected veteran status or any other federal state or local protected class.

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