MEA Base Management Executive

Apple Inc.; Dubai; On-site; USD 90,000 - 150,000; Full time

Job summary

An established industry player is on the lookout for a Base Management & Personalised Engagement Lead to spearhead innovative marketing initiatives across the Middle East and Africa. This pivotal role involves designing impactful base marketing strategies that enhance customer engagement and optimize experiences through data-driven insights. The ideal candidate will have extensive experience in customer base management and a passion for predictive analytics, enabling them to drive revenue growth. Join a dynamic environment where your strategic vision and collaborative spirit can truly make a difference in transforming customer relationships.

Qualifications

• 7+ years in Customer Base management or CVM roles.
• Experience with large installed base customers in telecom or digital channels.

Responsibilities

• Define framework for collecting base data metrics.
• Analyze data for trends to optimize customer experience.

Skills

Customer Base Management

CVM

CRM

Personalization

Data Analytics

Business Modelling

Strategic Thinking

Presentation Skills

Education

Degree in Quantitative or Business Discipline

Tools

Data Analysis Tools

Job description

Dubai, Dubai, United Arab Emirates Sales and Business Development

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Description

We are seeking a Base Management & Personalised Engagement Lead to design and bring to life Channel-led programmatic base marketing initiatives across the Middle East and Africa accounts.This role will be instrumental to revolutionise partner account plans and deepen customer engagement, transforming Apple’s customer experience leveraging our channel partner’s base marketing, CVM, CRM and personalisation capabilities across the Telecom and Consumer channels.You will have regional accountability for influencing and driving objectives through key relationships. In order to be successful, you will display an engaging and collaborative style, mentoring skills and extraordinary negotiation skills.You will play the critical role in creating the vision, framework and support strategy execution for Base Management programs in MEA, with the ability to quantify business impact and returns.Key Responsibilities:Define and setup framework to collect base data metrics across all Telecom and Consumer channel partnersSupport business case, playbook development, partner program sell-insMeasure and report effectiveness of new Base Marketing / Personalised Engagement program implementationsAnalyze data to interpret trends and pattern to provide insights and actions for new sales opportunities and customer experience optimizationDevelop Personalised Engagement program playbook and drive ongoing updates with standard methodologies of use cases implemented WW and in the regionMeasure effectiveness of program implementations. Develop dashboards/ scorecards and provide regular program performance reportingCreate and rollout A/B testing strategies, roadmaps and plans with data analysis and insights, working together with broader cross functional teams such as Sales and Sales Finance

Minimum Qualifications

• 7+ years experience in Customer Base management, CVM, CRM, personalisation roles, either leading the function in-company or being the practice expert at a leading consultancy
• You possess unquestionable gravitas and interpersonal skills coupled with ability to articulate an inspiring vision at CxO level
• You possess experience working with large installed base customers, and your experience from telecom or digital channels would be highly desired
• Experience measuring CVM / CRM / Personalised Engagement impact, planning and analyzing AB experiments
• Strong passion for data and predictive analytics to provide impactful insights and drive incremental revenue
• You are highly skilled at business modelling and data analytics, and are familiar with the systems and tools used across telecom , consumer and digital channels
• You are successful in applying well-structured approach to programs and goal setting
• Ability to communicate results of analyses in a clear and effective manner both externally to key channel partners and internally to leadership teams
• Proven experience succeeding in complex, matrix and cross-functional projects
• Excellent written, presentation and oral communication skills
• Strategic thinking, business acumen
• Willing to take action and enjoy working in a fast paced, dynamic environment
• You possess an understanding of the regulatory requirements for consumer communication in KSA and UAE

Preferred Qualifications

• Ideally Educated to a degree level in a quantitative or business discipline.

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