Marketing Unit Head - UAEN

Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi); Abu Dhabi Emirate; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading cultural institution in Abu Dhabi seeks a Marketing Unit Head to drive brand strategy and marketing campaigns. The ideal candidate will have extensive experience in brand management and digital marketing, alongside a commitment to promoting cultural heritage through innovative marketing solutions.

Qualifications

• 7 years of experience in marketing and communications.
• Experience in cultural or nonprofit sectors is essential.
• Proficiency in English and Arabic required.

Responsibilities

• Develop and implement a comprehensive marketing strategy.
• Oversee marketing campaigns across various channels.
• Lead media relations and manage public communications.

Skills

Digital marketing

Media relations

Brand management

Public communication

Education

Bachelor’s degree in Marketing or related field

Master’s degree (preferred)

Job description

Career opportunity with Department of Culture and Tourism

The Marketing Unit Head- Emirati talent is responsible for meeting strategic objectives, marketing project management, including includes all aspects of brand development and management, design and production of materials / collateral, responsibility of media planning and buying, setting project management schedules and deliverables, and ensuring campaigns remain on brand.

Job Scope and Responsibilities :

• Develop and implement a comprehensive marketing strategy that aligns with the museum’s goals and target audience.
• Oversee the creation and execution of marketing campaigns across various channels, including digital, print, and social media, to promote exhibitions, programs, and events.
• Monitor and analyze the effectiveness of marketing campaigns, adjusting strategies based on performance metrics and audience feedback.
• Collaborate with the museum’s leadership team to define marketing priorities and goals, ensuring alignment with the museum’s broader strategic plan.

Brand Management :

• Ensure consistent and effective brand messaging across all marketing and communication materials, both internal and external.
• Oversee the development of brand guidelines to maintain the integrity and positioning of the museum’s brand identity.
• Act as a brand ambassador, ensuring that all public-facing communications align with the museum’s values and objectives.

Media & Public Relations :

• Lead media relations efforts, including drafting press releases, organizing media events, and managing relationships with journalists and influencers.
• Coordinate with the museum’s leadership on crisis communication plans and ensure timely, accurate responses to public and media inquiries.
• Build and maintain strong relationships with key media outlets and industry stakeholders to enhance the museum’s public profile.

Digital Marketing & Social Media :

• Oversee the museum’s digital marketing efforts, including website management, social media strategy, and digital content creation.
• Develop and implement strategies to increase online engagement, grow the museum’s social media following, and drive traffic to the museum’s website.
• Ensure digital marketing efforts reflect best practices in SEO, SEM, and user experience design.

Budget Management & Reporting :

• Develop and manage the marketing and communications budget, ensuring efficient allocation of resources and cost-effective campaign execution.
• Prepare regular reports on marketing activities, performance metrics, and budget expenditures for senior management review.
• Monitor industry trends and competitor activities to identify opportunities for growth and improvement in the museum’s marketing efforts.

Experience & Qualifications :

Education :

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field. Master’s degree preferred.

Experience :

• 7 years of experience in marketing and communications, with a proven track record of managing successful marketing campaigns and brand strategies.
• Experience in the cultural, museum, or nonprofit sectors essential, and in a Natural History Museum is highly desirable.
• Strong background in digital marketing, media relations, and public communication.
• Proficiency in English and Arabic is required; knowledge of additional languages is beneficial.

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Marketing

Museums, Historical Sites, and Zoos, Museums, and Marketing Services

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Marketing Unit Head Uaen • Abu Dhabi Emirate, United Arab Emirates