Marketing Unit Head - UAEN

دائرة الثقافة والسياحة – أبوظبي; Abu Dhabi; On-site; AED 120,000 - 180,000; Full time

Job summary

Une opportunité de carrière avec une agence gouvernementale prestigieuse cherche un Responsable Unité Marketing pour diriger les efforts de marketing stratégique. Le candidat idéal doit avoir plus de 7 ans d'expérience dans la gestion de campagnes marketing, idéalement dans le secteur culturel, avec des compétences solides en marketing numérique et relations médias.

Qualifications

• Plus de 7 ans d'expérience en marketing et communication.
• Expérience dans le secteur culturel ou muséal essentielle.
• Compétences en marketing numérique et relations publiques requises.

Responsibilities

• Développer et mettre en œuvre des stratégies marketing alignées sur les objectifs du musée.
• Gérer la création et l'exécution des campagnes marketing.
• Surveiller et analyser l'efficacité des campagnes.

Skills

Gestion de marque

Marketing digital

Relations médias

Communication publique

Education

Bachelor's degree in Marketing, Communications, Public Relations

Master’s degree

Job description

Career opportunity with Department of Culture and Tourism

The Marketing Unit Head- Emirati talent is responsible for meeting strategic objectives, marketing project management, including includes all aspects of brand development and management, design and production of materials/collateral, responsibility of media planning and buying, setting project management schedules and deliverables, and ensuring campaigns remain on brand.

Job Scope and Responsibilities:

Marketing Strategy & Campaign Development:

• Develop and implement a comprehensive marketing strategy that aligns with the museum’s goals and target audience.
• Oversee the creation and execution of marketing campaigns across various channels, including digital, print, and social media, to promote exhibitions, programs, and events.
• Monitor and analyze the effectiveness of marketing campaigns, adjusting strategies based on performance metrics and audience feedback.
• Collaborate with the museum’s leadership team to define marketing priorities and goals, ensuring alignment with the museum’s broader strategic plan.

Brand Management:

• Ensure consistent and effective brand messaging across all marketing and communication materials, both internal and external.
• Oversee the development of brand guidelines to maintain the integrity and positioning of the museum’s brand identity.
• Act as a brand ambassador, ensuring that all public-facing communications align with the museum’s values and objectives.

Media & Public Relations:

• Lead media relations efforts, including drafting press releases, organizing media events, and managing relationships with journalists and influencers.
• Coordinate with the museum’s leadership on crisis communication plans and ensure timely, accurate responses to public and media inquiries.
• Build and maintain strong relationships with key media outlets and industry stakeholders to enhance the museum’s public profile.

Digital Marketing & Social Media:

• Oversee the museum’s digital marketing efforts, including website management, social media strategy, and digital content creation.
• Develop and implement strategies to increase online engagement, grow the museum’s social media following, and drive traffic to the museum’s website.
• Ensure digital marketing efforts reflect best practices in SEO, SEM, and user experience design.

Budget Management & Reporting:

• Develop and manage the marketing and communications budget, ensuring efficient allocation of resources and cost-effective campaign execution.
• Prepare regular reports on marketing activities, performance metrics, and budget expenditures for senior management review.
• Monitor industry trends and competitor activities to identify opportunities for growth and improvement in the museum’s marketing efforts.

Experience & Qualifications:

Education:

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field. Master’s degree preferred.

Experience:

• + 7 years of experience in marketing and communications, with a proven track record of managing successful marketing campaigns and brand strategies.
• Experience in the cultural, museum, or nonprofit sectors essential, and in a Natural History Museum is highly desirable.
• Strong background in digital marketing, media relations, and public communication.
• Proficiency in English and Arabic is required; knowledge of additional languages is beneficial.