Marketing Team Leader - hybrid work

Sowelo Consulting K.; Dubai; Remote; AED 257,000 - 331,000; Full time

Job summary

A leading FinTech solutions provider is seeking a Marketing Team Leader based in Dubai. The ideal candidate has over 3 years of experience in digital marketing, particularly in B2B environments with expertise in fintech and crypto. Responsibilities include managing complex digital strategies and optimizing social campaigns. Enjoy a vibrant work culture with growth opportunities and flexible arrangements.

Benefits

Vibrant work culture

Professional advancement opportunities

Flexible work arrangements

Qualifications

• At least 3 years of hands-on experience in a similar role.
• Proven success in launching and optimizing social campaigns.
• Expertise in Google Analytics.

Responsibilities

• Implementation of a complex strategy for digital areas.
• Control and management of marketing areas.
• Building end-to-end analytics of all channels.

Skills

Digital marketing strategies

Content marketing

SEO expertise

Google Analytics

B2B experience

Fluency in English

Tools

Amplitude

Crypto Ad Networks

Teaser Networks

Baidu Ads

Naver Ads

Job description

Are you proficient in digital marketing strategies?
Do you know how to target finance and crypto-focused audiences?

If so, we have a remarkable opportunity for you! Based in the vibrant city of Dubai but with the flexibility of a global reach, our client is a leading entity specialized in FinTech solutions and pioneering technology.

We are searching for a dedicated Marketing Team Leader to help the company grow and develop their digital marketing strategy.

What your responsibilities will include:

• Implementation of a complex strategy for digital areas
• Control and management of the main marketing areas: Performance (iOS/Android/Web), Retention (Push/Email), Partnership
• Building end-to-end analytics of all channels and data visualization
• Crafting plans and master budgets
• SEO expertise
• Exploring market trends, discovering innovative solutions, and testing bold new ideas
• Collaborating with the development team to create clear, detailed technical specifications for IT enhancements that bring marketing projects to life
• Collaborating with departments and making a compelling case for prioritization

Qualifications:

• At least 3 years of hands-on experience in a similar role
• Proven success in launching, scaling, and optimizing social campaigns with a specialty in content marketing and ASO/SEO that drives results
• Expertise in Google Analytics
• A sharp eye for compelling ad copy and standout visuals
• Must have expertise in B2B, with proven experience in fintech and crypto
• Fluency in English

Preferred Qualifications:

• Experience with niche and local ad systems (Crypto Ad Networks, Teaser Networks, Baidu Ads, Naver Ads)
• Experience with web and mobile campaigns
• Experience with Amplitude
• Knowledge of Russian is a plus

Joining us means you'll enjoy:

• A vibrant and innovative work culture encouraging creativity and teamwork
• Vast opportunities for professional advancement and skill enhancement
• Flexible work arrangements and potential for international work exposure
• Permanent contract or B2B contract

Sounds interesting? Send us your CV by applying on this page!

The provision of personal data by you is voluntary, and the basis for processing your data is your consent. Please review the document: "Information regarding the processing of your personal data" to understand how your data is processed and your rights.

Your personal data will be processed by Sowelo Consulting sp. z o.o. sp. k., registered in Cracow, Poland.

Sowelo Consulting sp. z o.o. sp. k. is registered as an employment agency under number: 17107.

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