Marketing Team Leader - hybrid work

Sowelo Consulting K.; Dubai; On-site; AED 60,000 - 100,000; Full time

Job summary

An innovative firm in the heart of Dubai seeks a Marketing Team Leader to enhance their digital marketing strategy. This role offers the chance to implement complex strategies, manage performance across various channels, and collaborate with development teams to bring marketing projects to life. With a focus on fintech and crypto, you'll be at the forefront of digital marketing, exploring market trends and testing bold ideas. Enjoy a vibrant work culture that encourages creativity and offers vast opportunities for professional growth. If you have a passion for digital marketing and a knack for driving results, this is the perfect opportunity for you.

Benefits

Vibrant work culture

Opportunities for professional advancement

Flexible work arrangements

Potential for international work exposure

Qualifications

• 3+ years of experience in digital marketing, especially in fintech and crypto.
• Proven success in launching and optimizing social campaigns.

Responsibilities

• Implement complex digital marketing strategies and manage performance.
• Collaborate with teams to create technical specs for marketing projects.

Skills

Digital Marketing Strategies

Content Marketing

SEO Expertise

B2B Marketing

Analytics

Fluency in English

Tools

Google Analytics

Amplitude

Job description

Are you proficient in digital marketing strategies?
Do you know how to target finance and crypto-focused audiences?
If so, we have a remarkable opportunity for you! Based in the vibrant city of Dubai, but with the flexibility of a global reach, our client is a leading entity specialized in FinTech solutions and pioneering technology.
We are searching for a dedicated Marketing Team Leader to help the company grow and enhance their digital marketing strategy.

What your responsibilities will include:

• Implementation of a complex strategy for Digital areas
• Control and management of the main marketing areas: Performance (iOS/Android/Web), Retention (Push/Email), Partnership
• Building end-to-end analytics of all channels and data visualization
• Craft plans and master budgets
• SEO expertise
• Exploring market trends, discovering innovative solutions, and testing bold new ideas
• Collaborating with the development team to create clear, detailed technical specs for IT enhancements that bring marketing projects to life
• Collaborating with departments and making a compelling case for prioritization

Qualifications:

• At least 3 years of hands-on experience in a similar role
• Proven success in launching, scaling, and optimizing social campaigns with a specialty in content marketing and ASO/SEO that drives results
• Expert Google Analytics user
• A sharp eye for compelling ad copy and standout visuals
• Must-have expertise in B2B with proven experience in fintech and crypto
• Fluency in English

Preferred Qualifications:

• Experience with niche and local Ad Systems (Crypto Ad Networks, Teaser Networks, Baidu Ads, Naver Ads)
• Experience with Web and Mobile campaigns
• Experience with Amplitude
• Knowledge of Russian is a plus

Joining us means you'll enjoy:

• A vibrant and innovative work culture encouraging creativity and teamwork
• Vast opportunities for professional advancement and skill enhancement
• Flexible work arrangements and the potential for international work exposure
• Permanent contract or B2B contract

Sounds interesting? Send us your CV by applying to this page!