Marketing Strategy & Creative Lead

Air Arabia; Sharjah; On-site; AED 240,000 - 480,000; Full time

Job summary

Air Arabia in Sharjah seeks a Senior Marketing Lead to coordinate marketing support across Air Arabia Group and Fly Jinnah, ensuring alignment with brand standards.

You will manage the in-house Creative & Design team, oversee campaigns, and drive market intelligence to identify opportunities and optimize performance.

The role requires a Bachelor's in marketing or related field, 7+ years of experience, and a proven track record in PR, media relations, and campaigns.

Qualifications

• Bachelor’s degree in marketing, media relations, or communications.
• Fluent in English.
• Minimum 7+ years in marketing/PR with at least 2 years in leadership.
• Experience with airline/travel marketing is preferred.
• Strong knowledge of brand guidelines and branding concepts.

Responsibilities

• Act as the central marketing focal point for Fly Jinnah and Air Arabia subsidiaries.
• Lead marketing planning, campaigns and deliverables aligned with commercial priorities.
• Oversee Creative & Design, ensuring timely, high-quality output.
• Drive market intelligence, competitor analysis and informed marketing decisions.
• Support route launches, product campaigns and group initiatives from a marketing perspective.
• Manage external agencies and internal resources for cost-effective outcomes.
• Develop toolkits and templates to improve consistency across businesses.

Skills

Marketing strategy

Public relations

Brand management

Campaign planning

Media relations

Events management

Team leadership

English fluency

Education

Bachelor's degree in Marketing, Communications or Media Relations

Tools

MS Office

Job description

Air Arabia in Sharjah seeks a Senior Marketing Lead to coordinate marketing support across Air Arabia Group and Fly Jinnah, ensuring alignment with brand standards.

You will manage the in-house Creative & Design team, oversee campaigns, and drive market intelligence to identify opportunities and optimize performance.

The role requires a Bachelor's in marketing or related field, 7+ years of experience, and a proven track record in PR, media relations, and campaigns.