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Marketing Strategic specialist

Headway Holding Group

Abu Dhabi

On-site

AED 60,000 - 120,000

Full time

6 days ago
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Job summary

A leading company seeks a Marketing Specialist for Strategic Marketing & Planning in Abu Dhabi. Responsibilities include developing marketing strategies, managing campaigns, and conducting market research across B2B sectors like Fit-Out and Oil & Gas. Ideal candidates will have a relevant engineering degree and marketing experience, coupled with strong project management and communication skills. Join us to enhance our brand visibility and reputation in key markets.

Qualifications

  • 1–3 years of marketing experience in B2B sectors like Fit-Out, Construction, Oil & Gas.
  • Proven experience in social media campaigns and lead generation strategies.
  • Strong content writing and storytelling skills tailored to a B2B audience.

Responsibilities

  • Develop and execute marketing strategies for lead generation and brand awareness.
  • Conduct market research to understand industry trends and customer behavior.
  • Coordinate with marketing to create campaigns and enhance brand messaging.

Skills

Mechanical/Civil Engineering
Business Modeling
Marketing experience in B2B
Social media campaigns
Corporate events
Lead generation strategies
Project management
Communication skills

Education

Bachelor's degree or above in Mechanical/ Civil Engineering

Tools

Meta Business Suite
LinkedIn Campaign Manager
Google Ads
Canva/Adobe Suite
CRM platforms

Job description

Key Responsibilities: Strategic Marketing & Planning

  • Develop and execute marketing strategies to support business objectives -lead generation, brand awareness, client retention.
  • Align marketing campaigns with the company’s short- and long-term goals.
  • Identify and analyze target markets and customer segments.
  • Conduct market research to understand industry trends, customer behavior, and competitor activities.
  • Recommend strategic positioning based on research findings.
  • Monitor economic and sector-specific data especially important in fit-out/FM industries.
  • Develop and implement business plans tailored to each sector.
  • Build and maintain a pipeline of leads, tenders, and new business prospects.
  • Coordinate with marketing to create industry-specific campaigns and branding materials.
  • Ensure consistent brand messaging across all marketing channels.
  • Enhance the company’s visibility and reputation in relevant sectors.
  • Prepare and present proposals, technical presentations, and pricing offers.
  • Maintain long-term relationships with clients for repeat and referral business.
  • Network with real estate agents, interior designers, and facility managers.
  • Support the sales team with lead generation tools and marketing-qualified leads (MQLs).
  • Create proposal templates and coordinate bid/pitch marketing strategy common in FM & fit-out sectors.
  • Participate in real estate expos and interior fit-out exhibitions.
  • Identify office relocation or renovation opportunities.
  • Follow ADNOC and other oil & gas group tenders and prequalifications.
  • Attend industry summits, procurement forums, and technical workshops.
  • Work on ICV submissions, registration, and bid coordination.
  • Organize and attend industry events, conferences, and product showcases.
  • Plan and manage corporate events, client meetups, and brand launches.
  • Use digital channels (LinkedIn, email campaigns) to attract potential clients.
  • Maintain accurate records of sales pipeline and weekly/monthly reports.
  • Utilize CRM software to manage client interactions and sales activity.
  • Plan and manage content calendars and campaigns across LinkedIn, Instagram, X (Twitter), and other relevant B2B platforms.
  • Optimize campaigns based on performance insights and business objectives.

Skills

  • Bachelor's degree or above in Mechanical/ Civil Engineering with Business Modeling or related field.
  • 1–3 years of marketing experience in B2B industries such as Fit-Out, Construction, Oil & Gas, or Contracting.
  • Proven experience running social media campaigns, managing corporate events, and executing lead generation strategies.
  • Proficiency with digital marketing tools: Meta Business Suite, LinkedIn Campaign Manager, Google Ads, Canva/Adobe Suite, and CRM platforms.
  • Strong content writing and storytelling skills tailored to a B2B audience.
  • Excellent project management, organizational, and communication skills.
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