Job Summary
Support and coordinate marketing events, activations, sponsorships, product launches and customer engagement initiatives, ensuring strong brand visibility and successful execution across the business.
Key Responsibilities
- Plan and coordinate events, exhibitions, tastings, product launches and brand activations.
- Manage end-to-end event execution, including logistics, suppliers, branding, products and guest coordination.
- Coordinate chef demonstrations, product tastings and customer engagement activities.
- Build and maintain relationships with chefs, customers, hospitality partners and culinary professionals.
- Support sponsorships, brand partnerships and joint marketing initiatives.
- Ensure all activations are aligned with brand guidelines and marketing objectives.
- Coordinate with Sales, Category, Marketing, agencies, suppliers and external partners.
- Manage multiple projects, timelines, budgets and deliverables simultaneously.
- Coordinate POs, invoices and marketing-related expenses.
- Prepare post-event reports covering attendance, engagement, brand visibility and outcomes.
- Identify opportunities to improve event execution, customer engagement and brand presence.
Qualifications & Experience
- Bachelor's degree in Marketing, Business, Communications or related field.
- 2–4 years of experience in marketing, events, activations or brand marketing.
- Experience in FMCG, Foodservice, Hospitality or related industries is preferred.
- Strong project coordination, planning and organizational skills.
- Excellent communication and stakeholder management skills.
- Strong relationship-building and execution capabilities.
- Proficiency in MS Office and relevant marketing tools.
- Willingness to support events outside regular working hours when required.
Core Competencies
- Event & Activation Management
- Project Management
- Relationship Management
- Stakeholder Management
- Communication & Influence
- Planning & Organisation
- Commercial Awareness
- Problem Solving
- Execution & Follow-through
- Teamwork & Collaboration
- Creativity & Initiative