Marketing Specialist/Product Manager for Akaari App

Akaria; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A fast-growing PropTech startup in the UAE is seeking a Marketing Specialist to drive user engagement for its innovative real estate app, Akaari. The role involves developing marketing strategies, managing social media, and optimizing paid ads to enhance app growth. Ideal candidates should have 2-3 years of digital marketing experience, particularly in mobile apps or SaaS, along with strong content creation and communication skills.

Qualifications

• 2-3 years of experience in marketing, preferably in mobile apps or PropTech/SaaS.
• Understanding of UAE real estate market and agent needs.
• English skills required; Arabic or Russian is a plus.

Responsibilities

• Develop and execute marketing campaigns to boost app downloads.
• Manage social media channels with regular content.
• Set up and optimize paid ads targeting real estate professionals.

Skills

Digital Marketing

Content Creation

Communication

SEO

Social Media Management

Analytics

Creativity

Tools

Meta Ads

Google Ads

Google Analytics

Firebase

Job description

We are seeking a talented Marketing Specialist to drive the growth of Akaari, a social networking app for licensed real estate agents in the UAE, available on AppStore and as a web platform. Responsibilities: • Develop and execute marketing campaigns to boost app downloads and user engagement among real estate agents. • Manage social media (Instagram, LinkedIn, YouTube) with regular posts, Reels, and stories showcasing Akaari’s AI-powered features. • Set up and optimize paid ads on Meta, Google, and LinkedIn, targeting UAE real estate professionals. • Enhance website SEO and maintain a blog to attract organic traffic. • Analyze campaign performance (installs, registrations, retention) and optimize for higher conversions. • Build partnerships with real estate associations and PropTech events to increase brand visibility. • Presentation of the application in the offices of real estate companies

• 2–3 years of experience in digital marketing, preferably for mobile apps or PropTech/SaaS. • Expertise in Meta Ads, Google Ads, and analytics tools (Google Analytics, Firebase). • Understanding of the UAE real estate market and agent needs. • Strong content creation and communication skills (English required; Arabic or Russian is a plus). • Creative, data-driven, and able to work with a lean budget. Why Join Us? Be part of a fast-growing PropTech startup revolutionizing real estate in the UAE. Help agents close deals faster and earn more with Akaari’s innovative tools. Let’s grow Akaari together!