Marketing Specialist / Product Manager for Akaari App

Akaria; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A growing PropTech startup in Dubai is seeking a Marketing Specialist to drive app growth for licensed real estate agents. Responsibilities include executing marketing campaigns, managing social media, optimizing paid ads, and analyzing performance metrics. The ideal candidate will have 2-3 years of digital marketing experience, particularly in mobile apps or real estate sectors. Join us to revolutionize real estate in the UAE with innovative tools.

Qualifications

• 2-3 years of experience in digital marketing, preferably for mobile apps or PropTech/SaaS.
• Expertise in Meta Ads, Google Ads, and analytics tools.
• Understanding of the UAE real estate market and agent needs.
• Strong content creation and communication skills in English.
• Creative and data-driven, able to work with a lean budget.

Responsibilities

• Develop and execute marketing campaigns to boost app downloads and user engagement.
• Manage social media with posts, Reels, and stories showcasing features.
• Set up and optimize paid ads targeting UAE real estate professionals.
• Enhance website SEO and maintain a blog.
• Analyze campaign performance and optimize for higher conversions.
• Build partnerships with real estate associations and events.
• Present the application in the offices of real estate companies.

Skills

Digital marketing

Social media management

SEO

Ad targeting

Content creation

Analytical skills

Tools

Google Analytics

Firebase

Meta Ads

Google Ads

Job description

Overview

The Role We are seeking a talented Marketing Specialist to drive the growth of Akaari, a social networking app for licensed real estate agents in the UAE, available on AppStore and as a web platform.

Responsibilities

• Develop and execute marketing campaigns to boost app downloads and user engagement among real estate agents.
• Manage social media (Instagram, LinkedIn, YouTube) with regular posts, Reels, and stories showcasing Akaari’s AI-powered features.
• Set up and optimize paid ads on Meta, Google, and LinkedIn, targeting UAE real estate professionals.
• Enhance website SEO and maintain a blog to attract organic traffic.
• Analyze campaign performance (installs, registrations, retention) and optimize for higher conversions.
• Build partnerships with real estate associations and PropTech events to increase brand visibility.
• Present the application in the offices of real estate companies.

Requirements

• 2–3 years of experience in digital marketing, preferably for mobile apps or PropTech / SaaS.
• Expertise in Meta Ads, Google Ads, and analytics tools (Google Analytics, Firebase).
• Understanding of the UAE real estate market and agent needs.
• Strong content creation and communication skills (English required; Arabic or Russian is a plus).
• Creative, data-driven, and able to work with a lean budget.

Why Join Us

Be part of a fast-growing PropTech startup revolutionizing real estate in the UAE. Help agents close deals faster and earn more with Akaari’s innovative tools. Let’s grow Akaari together!

About the Company

We deliver a bespoke real estate experience, designed exclusively for High-Net-Worth Individuals, top-tier business leaders, and discerning private clients.