Marketing Specialist (Offline Marketing)

Confidential Company; Dubai; On-site; AED 60,000 - 120,000; Full time

Job summary

An innovative firm is seeking a Marketing Specialist to spearhead offline marketing initiatives that engage target audiences through print, events, and direct mail. This role involves collaborating with creative teams to design compelling marketing materials, planning and executing promotional events, and maintaining a detailed marketing calendar for timely execution. The ideal candidate will have a strong background in offline marketing, with at least 3 years of experience and a proven track record of successful campaigns. Join a dynamic team where your contributions will significantly impact brand visibility and engagement.

Qualifications

• 3+ years of experience in offline marketing with a focus on successful campaigns.
• Bachelor's degree in Marketing or related field; MBA preferred.

Responsibilities

• Develop and execute offline marketing campaigns using print and events.
• Plan promotional events, managing logistics and attendee engagement.

Skills

Offline Marketing

Campaign Management

Event Planning

Report Generation

Education

Bachelor's degree in Marketing

MBA

Tools

Marketing Software

Project Management Tools

Job description

Marketing Specialist (Offline Marketing)

Develop and execute offline marketing campaigns that resonate with target audiences, utilizing print, events, and direct mail strategies.

Collaborate with creative teams to design impactful marketing materials that align with brand messaging and objectives.

Plan and oversee promotional events, ensuring all logistics, from venue selection to attendee engagement, are meticulously handled.

Create and maintain a detailed marketing calendar to ensure timely execution of all offline initiatives.

Generate reports on campaign outcomes and present findings to stakeholders, demonstrating the value of offline marketing efforts.

Desired Candidate Profile

• Bachelor's degree in Marketing, Business, or a related field is essential, with a preference for candidates holding an MBA.
• A minimum of 3 years of hands-on experience in offline marketing, showcasing a proven track record of successful campaigns.
• Certification in marketing or project management, such as PMP or Certified Marketing Professional, is highly advantageous.
• Experience in industries such as retail, consumer goods, or hospitality will be prioritized for relevant insights.