Marketing Specialist (Events & Arts)

Black Pearl; Abu Dhabi; On-site; AED 120,000 - 200,000; Full time

Job summary

An established industry player is seeking a Marketing Specialist to enhance their marketing and communications efforts in the arts and culture sector. This dynamic role involves developing and implementing innovative marketing strategies, managing social media platforms, and coordinating events to promote a diverse range of music and arts programs. The ideal candidate is a passionate and energetic individual with a digital-first mindset, strong organizational skills, and the ability to analyze performance metrics. Join a creative team that values collaboration and innovation, and contribute to the growth of cultural initiatives that resonate with audiences in the UAE and beyond.

Qualifications

• Creative thinker with strong organizational skills and a passion for the arts.
• Confident and knowledgeable, able to simplify tech jargon.

Responsibilities

• Assist in developing marketing strategies and campaigns for programs and events.
• Manage social media platforms and engage with the audience.

Skills

Digital Marketing

Project Management

Social Media Management

Communication Skills

Problem Solving

Performance Analysis

Job description

Our client, a prestigious organization within the arts and culture sector, is currently looking for a Marketing Specialist to join their team.

The Marketing Specialist will play a key role in supporting the marketing and communications efforts, promoting our diverse range of music and arts programs and events to audiences in the UAE and beyond. This role requires a creative thinker with strong organizational skills and a passion for the arts.

Ideal Character

• Someone who is digital, tech, and social savvy. Who thinks digital first.
• A passionate and energetic candidate who wants to contribute and drive growth.
• A great team player, open to taking and giving instructions and constructive criticism.
• Someone who can lead projects from A to Z.
• A great problem solver, with the mentality that to every problem there is a solution.
• Someone who is confident, knowledgeable and has great communication skills. Able to turn tech jargon into simple language.
• Someone who is focused on analyzing performance and is results driven.

Duties & Responsibilities

• Assist in the development and implementation of marketing strategies and campaigns to promote the company's programs, events, and initiatives.
• Coordinate the production of marketing materials, including brochures, posters, flyers, and digital content, ensuring brand consistency and quality.
• Manage the company's social media platforms, including content creation, scheduling, and community engagement, to increase brand awareness and audience engagement.
• Support the planning and execution of events and activations, including artist performances, exhibitions, workshops, and conferences.
• Monitor and analyze the performance of marketing campaigns and activities and prepare reports to evaluate effectiveness and identify areas for improvement.
• Collaborate with internal teams, including program managers, artists, and designers, to ensure cohesive and effective marketing communications.
• Maintain and update website and online platforms with relevant content and information, ensuring accuracy and timeliness.
• Assist with media relations activities, including drafting press releases, media pitches, and responses to media inquiries.
• Conduct market research and analysis to identify trends, opportunities, and competitor activities, and provide recommendations for marketing strategies.
• Provide general administrative support to the marketing and communications team, including managing budgets, processing invoices, and maintaining databases.