Marketing Specialist

Agile Consultants; United Arab Emirates; On-site; AED 120,000 - 180,000; Full time

Job summary

Agile Consultants is seeking a Marketing Specialist based in Dubai to drive content strategy and create compelling materials that position the company as a pioneer in sustainable steel production and Net Zero innovation. You will support internal communications to boost employee engagement and collaborate with experts on thought leadership and co-branded content.

The role requires 3-4 years of content marketing experience, strong writing and storytelling abilities, and proficiency with CMS, SEO,

Qualifications

• Bachelor’s degree in Marketing, Business Admin, Communications, Journalism, or related field.
• MBA in Marketing preferred.
• 3-4 years of experience in content marketing, ideally in a B2B or sustainability-focused industry.
• Proven expertise in creating content and managing editorial processes.
• Proficiency with CMS, SEO, and social media platforms.
• Familiarity with design tools such as Canva, Adobe Express, and Figma to assist with visual content.
• Strong creative and analytical skills with experience in content performance measurement.
• Strong strategic thinking and creativity.
• Strong collaboration and project management skills.
• Ability to make data-driven decisions.
• Exceptional attention to detail.

Responsibilities

• Develop and execute a content marketing strategy aligned with objectives, sustainability goals, and brand.
• Identify themes around sustainability and craft a content vision that supports the customer journey and value proposition.
• Create and manage a content calendar for blogs, whitepapers, case studies, webinars, newsletters, and social content.
• Manage workflows and timelines, ensuring consistency with marketing campaigns.
• Coordinate with contributors to produce high-quality content.
• Collaborate with experts to produce co-branded content and thought leadership pieces.
• Ensure content aligns with tone and brand guidelines.
• Execute content distribution across website, email, social, and digital campaigns.
• Support SEO strategies through optimized content.
• Develop marketing collateral and digital assets.
• Coordinate logistics for events and exhibitions.
• Develop internal newsletters to engage employees with the sustainability mission.
• Craft internal messages and recognition initiatives.

Skills

Content marketing

Storytelling

Strategy

Analytics

Collaboration

Project management

Education

Bachelor's degree in Marketing

MBA in Marketing

Tools

CMS

SEO

Social media platforms

Canva

Adobe Express

Figma

Job description

Job Code: 235/001/523 Industry: Steel Manufacturing

We are seeking a creative, strategic, and results-driven Marketing Specialist to support the development and execution of the company’s content strategy. This role will focus on creating high-impact, engaging content that positions the organization as a pioneer in sustainable steel production and Net Zero innovation, while supporting internal communication initiatives to enhance employee engagement.

The ideal candidate will have a strong foundation in content creation and storytelling, with the ability to support the development of thought leadership pieces, assist in implementing content strategies, and contribute to various formats such as blog posts, social media updates, and industry reports that highlight the company’s expertise.

Success in this role requires exceptional writing skills, strong storytelling ability, and a strategic mindset for reaching and engaging target audiences. The Marketing Specialist will support multi-channel content distribution and leverage performance analytics to inform and optimize future strategies.

The position is based in Dubai and requires travel to Abu Dhabi and Sharjah.

• Support the development and execution of a content marketing strategy aligned with the company’s business objectives, sustainability goals, and brand positioning.
• Identify key themes and narratives around sustainability topics and craft a compelling content vision that supports key stages of the customer journey and the company’s value proposition.
• Create and manage a content calendar covering blogs, whitepapers, case studies, webinars, newsletters, and social media content.
• Manage workflows and content timelines, ensuring consistency and alignment with overall marketing campaigns.
• Contribute to the content creation process, coordinating with internal and external contributors to produce engaging, high-quality content.
• Collaborate with internal subject matter experts and industry partners to produce co-branded and expert-authored content and contribute to thought leadership pieces, whitepapers, and reports.
• Ensure all content aligns with the company’s tone, messaging framework, and brand guidelines.
• Assist in executing content distribution strategies across the website, email, social media, and digital campaigns.
• Support SEO strategies through optimized content.
• Assist with the development of marketing collateral, including brochures, event branding, roll-up banners, presentation materials, and digital assets.
• Help coordinate logistics for events and exhibitions, including booth preparation, branded materials, and on-site support.
• Assist in developing internal newsletters to enhance employee engagement and align teams with the company’s sustainability mission.
• Work with the functions to craft compelling internal messages, announcements, and recognition initiatives.

• Bachelor’s degree in Marketing, Business Administration, Communications, Journalism, or a related field.
• MBA in Marketing is preferred.
• 3-4 years of experience in content marketing, ideally in a B2B or sustainability-focused industry.
• Proven expertise in creating content and managing editorial processes.
• Proficiency with Content Management Systems (CMS), SEO, and social media platforms.
• Familiarity with design tools such as Canva, Adobe Express, and Figma to assist with visual content.
• Strong creative and analytical skills with experience in content performance measurement.
• Strong strategic thinking and creativity.
• Strong collaboration and project management skills.
• Ability to make data-driven decisions.
• Exceptional attention to detail.